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Accelerate Growth With World-class Marketing Services
Toptal delivers end-to-end marketing strategy and implementation services that comprehensively accelerate your brand’s growth. Our network of experienced marketers, consultants, creatives, and strategists is dedicated to tackling any project and delivering transformative business impact.
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By partnering with Toptal, Adcrush Media achieved a threefold increase in revenue, a 500% growth in its client base, and saved $1 million each month. View More
![David Bailey](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory%2Fslides%2Ftalent%2F7949894%2Fimage%2Foptimized%2FDavid_Bailey_Headshot_Transparent-0524e7acf3928fc05e1623f3cf1e583f.png)
Chief Marketing Officer
Previously at
Marketing Experience
25+ Years
![](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory%2Fslides%2Fquote%2F7949895%2Fimage%2Foptimized%2FCorporate-Office-Building-Logo-min-f83b52e3c8841ab44cebf1457eaf992e.jpg)
“Toptal helped us get to a better outcome faster than anyone else could have. Their talent brought the right expertise for the job without the overhead and costs that a traditional consultancy would bring.”
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Toptal’s Marketing Services empowers businesses with world-class marketing talent to solve their most challenging problems. From building brands to launching new products and services to growing the company’s customer base, Toptal delivers exceptional marketing programs across the customer life cycle.
David Bailey
Chief Marketing Officer
Previously at
Mario Hoek
Marketing Director
Previously at
Åsa Andersson
Customer Experience (CX) Executive
Previously at
![David Bailey](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Fpractices_section%2Fpractice%2Fpractice_content%2Ftalent_card%2F6163723%2Favatar%2Foptimized%2FDavid_Bailey_grey-bdad8918ce9df1d85645d67ac6027569.png)
David Bailey
Chief Marketing Officer
Previously at
![The Financial Implications of Using AI in Marketing](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F6082520%2Fcover_image%2Foptimized%2FUntitled-79cac85d365fe0f51cdda02ddff0b4be.png)
The Financial Implications of Using AI in Marketing
![Asset Mendesh](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F1163221%2Fpicture%2Fretina_64x64%2Fhuge_1d897fcf78abe0938155d820d5f547da-4f10baba305b301f9cd7893f3ba0514b.jpg)
![5 Considerations for a Strong E-commerce Product Strategy](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F5225143%2Fcover_image%2Foptimized%2FCOVER-72dda8a49d08bf6a98921522ac1dc40c.png)
5 Considerations for a Strong E-commerce Product Strategy
![Jonathan Lau](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F589649%2Fpicture%2Fretina_64x64%2Fhuge_dfeaa1d1dcbf004c62b0f5fb4948e8b7-578b78975d4825f2a394852adce95542.png)
![How to Craft a Successful Go-to-Market Strategy](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4087567%2Fcover_image%2Foptimized%2Fcover-go-to-market-strategy-9b795fd66ac8313a3c170d0d040c82e6.png)
How to Craft a Successful Go-to-Market Strategy
![Natasha Ketabchi](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F172072%2Fpicture%2Fretina_64x64%2Flarge-f6345099a9c25eb493ea99a28a9af829.jpg)
Gustavo Loureiro dos Reis
Growth Marketing Director
Previously at
Daniel Restrepo
Lifecycle Marketing Manager
Previously at
Fernando D'Annunzio
SEO Expert
Previously at
![Gustavo Loureiro dos Reis](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Fpractices_section%2Fpractice%2Fpractice_content%2Ftalent_card%2F7949976%2Favatar%2Foptimized%2FGustavo_Loureiro_dos_Reis_grey-5b724d6cc8fb8cdfe4e1ef0d675b5c54.png)
Gustavo Loureiro dos Reis
Growth Marketing Director
Previously at
![The Importance of Customer Retention: An Empirical Study](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4085615%2Fcover_image%2Foptimized%2FRetention-Luke_Newsletter-2bacd1070ff195263e05dac58446c76b.png)
The Importance of Customer Retention: An Empirical Study
![Josh Chapman](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F2919%2Fpicture%2Fretina_64x64%2Flarge-5cebd06514b03bef3a5a3500107e9b57.jpg)
![3 Product-led Growth Frameworks to Build Your Business](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F5945923%2Fcover_image%2Foptimized%2F3-Product-led-Growth-Frameworks-You-Need-to-Know_Blog-7012ab58b68b78305fe5c47664c27b7c.png)
3 Product-led Growth Frameworks to Build Your Business
![Arkapravo Chakraborty](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F501467%2Fpicture%2Fretina_64x64%2Fhuge-703ee0a8b49001357d8a67c29eed1428.jpg)
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Landing Page Best Practices for Boosting Conversions (With Infographic)
![Micah Bowers](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F3693%2Fpicture%2Fretina_64x64%2Fhuge-9486f2eb1df4b37473850fe19ac40097.jpg)
Alena Danko
Head of Marketing
Previously at
Hanzel Corella
Digital Marketing Manager
Previously at
Alex Kennett
Digital Ads Strategist
Previously at
![Alena Danko](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Fpractices_section%2Fpractice%2Fpractice_content%2Ftalent_card%2F6163725%2Favatar%2Foptimized%2FAlena_Danko_grey-a3a41d5b5c3ea8304a4f16a09ddda68b.png)
Alena Danko
Head of Marketing
Previously at
![How to Design Landing Pages That Convert](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4085536%2Fcover_image%2Foptimized%2Fimage_0__29_-051a68a513a1aa5fd30c45d9450e942b.png)
How to Design Landing Pages That Convert
![Bree Chapin](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F439%2Fpicture%2Fretina_64x64%2Flarge-5ffe59d7eb3466ec89a72e402d892654.jpg)
![Subject Line: How to Approach Email Design](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4091718%2Fcover_image%2Foptimized%2Fimage_00-35c454fc652fd11dafcfdab0ca036566.png)
Subject Line: How to Approach Email Design
![Cameron Chapman](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_author%2F4082920%2Fphoto%2Fretina_64x64%2FCameron-8015c5c805337984073af207ff27ce61.jpg)
![LTV and CAC: What Are They and Why Do They Matter?](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4087245%2Fcover_image%2Foptimized%2Fcover-ltv-cac-lifetime-value-952b716c82d0a14d133c5367422e41f5.png)
LTV and CAC: What Are They and Why Do They Matter?
![Ryan Downie](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F3387%2Fpicture%2Fretina_64x64%2Fhuge-59c09fa8dcaa1e481bde5d68cd57e728.jpg)
Brion Roberto
Brand Marketing Strategist
Previously at
Rachel Brazelton
Brand Marketing Manager
Previously at
Anna Yelkina-Damman
Brand Manager
Previously at
![Brion Roberto](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Fpractices_section%2Fpractice%2Fpractice_content%2Ftalent_card%2F7949933%2Favatar%2Foptimized%2FBrion_Roberto__grey_-b911730e356c7bd46f40ceec9be31abb.png)
Brion Roberto
Brand Marketing Strategist
Previously at
![Emotional Branding for Sustainable Product Design](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4918000%2Fcover_image%2Foptimized%2Fcover-emotional-design-brand-284df2a323593a96950d6fb05885d399.png)
Emotional Branding for Sustainable Product Design
![Danielle Thompson](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F3666%2Fpicture%2Fretina_64x64%2Fhuge-199a1bb9fd7f5e92e7b8c8e250029b8d.jpg)
![The Dos and Don’ts of a Rebranding Strategy](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4091176%2Fcover_image%2Foptimized%2Fimage_0-cefe7bd18b16d8069282bdc7f9913855.png)
The Dos and Don’ts of a Rebranding Strategy
![Jordan DeVos](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F139788%2Fpicture%2Fretina_64x64%2Fhuge_e4c7e29de2134f78e54684406fe3cd09-9d85d86114b5af4842b2a8804462361e.jpg)
![Brands Still Matter: Brandless Boom to Bust](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4092611%2Fcover_image%2Foptimized%2Fstaging.toptal.net_designers_brand_brandless-4fea06ed4eff0e6d92ccd300a689bd9e.png)
Brands Still Matter: Brandless Boom to Bust
![Micah Bowers](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F3693%2Fpicture%2Fretina_64x64%2Fhuge-9486f2eb1df4b37473850fe19ac40097.jpg)
Farhan Javeed
Social Media Manager
Previously at
Orly Sigal
Marketing and Creative Strategist
Previously at
Joshua Sampson
Social Media Manager
Previously at
![Farhan Javeed](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Fpractices_section%2Fpractice%2Fpractice_content%2Ftalent_card%2F7949928%2Favatar%2Foptimized%2FFarhan_Javeed_grey-6059933071213efd8bd50656e31f36fc.png)
Farhan Javeed
Social Media Manager
Previously at
![Social Network APIs: The Internet’s Portal to the Real World](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4084132%2Fcover_image%2Foptimized%2F0605-social-network-apis-Waldek_Newsletter-3cffcaf79c278edf20a05a6f9e914e81.png)
Social Network APIs: The Internet’s Portal to the Real World
![Behsaad Ramez](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F4127%2Fpicture%2Fretina_64x64%2Fhuge_08ecd05b2da725195340555536d999e2-df9b15890816c103607d098023699883.jpg)
![You Be You: Creating Content for the Gen Z Design Aesthetic](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F5810330%2Fcover_image%2Foptimized%2FYou-Be-You-How-to-Design-a-Brand-for-Generation-Z_Blog_draft_1-afb099cc9cb5a073691e9599bff6b41c.png)
You Be You: Creating Content for the Gen Z Design Aesthetic
![Jorge Gonzalez Miksi](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F459899%2Fpicture%2Fretina_64x64%2Fhuge_4ce22848ba66cef3b778066d1fd6fa43-919c23cf64b12b74a01689d25cf9ebd4.jpg)
![Inside the Realm of Tech Influencers](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4091865%2Fcover_image%2Foptimized%2F0930_Tech_influencers_Lina_Newsletter-72c0272f48cdab5e86439a5be5243af2.png)
Inside the Realm of Tech Influencers
![Pete Privateer](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F291460%2Fpicture%2Fretina_64x64%2Fhuge-d50f77bb4404e48a560ab026e916c93e.jpg)
Ren Tang
Product Marketing Executive
Previously at
Kate Macknight
Product Marketing Expert
Previously at
Gabriel Ignacio
Product Marketing Expert
Previously at
![Ren Tang](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Fpractices_section%2Fpractice%2Fpractice_content%2Ftalent_card%2F7949963%2Favatar%2Foptimized%2FRen_Tang_grey-b49529db90e0855e3b91946e53dc52fd.png)
Ren Tang
Product Marketing Executive
Previously at
![Voice of the Customer: How to Leverage User Insights for Better UX](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F6042056%2Fcover_image%2Foptimized%2FUntitled-773e133b11e8f03f897f4afc01a75f0e.png)
Voice of the Customer: How to Leverage User Insights for Better UX
![Atishay Goyal](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F852427%2Fpicture%2Fretina_64x64%2Fhuge_b9bc7cf35224655e28e660723e77ee91-e037dc5624036101552cc864db6dfe4d.jpg)
![Customer Journey Maps: What They Are and How to Build One](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4087704%2Fcover_image%2Foptimized%2Fcover-0208-JourneyMaps-Waldek_Newsletter-37f64e6ff461a17b5db36a9d18951971.png)
Customer Journey Maps: What They Are and How to Build One
![Bree Chapin](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F439%2Fpicture%2Fretina_64x64%2Flarge-5ffe59d7eb3466ec89a72e402d892654.jpg)
![Drive Commercial Success With a Product-led Growth Culture](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F5943913%2Fcover_image%2Foptimized%2FUntitled-ee78039f6a12c3be50555d2b1905fe7f.png)
Drive Commercial Success With a Product-led Growth Culture
![Philippe Araujo](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F647045%2Fpicture%2Fretina_64x64%2Fhuge-d660261f29afe4c14f44b5e805cf5cfe.jpg)
Frédéric Demers
Creative Director
Previously at
Daniel Hernandez
Creative Director
Previously at
Heather Mandel
Copywriter
Previously at
![Frédéric Demers](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Fpractices_section%2Fpractice%2Fpractice_content%2Ftalent_card%2F7949953%2Favatar%2Foptimized%2FFre_de_ric_Demers_grey-1393ff03551be37c0ea7f4c73645f129.png)
Frédéric Demers
Creative Director
Previously at
![The Ultimate Guide to E-commerce Website Design](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4084444%2Fcover_image%2Foptimized%2Fcover-ultimate-ecommerce-design-guide-c99325c2d82a811bd1157d042955a2dd.png)
The Ultimate Guide to E-commerce Website Design
![Yej Lee](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F38562%2Fpicture%2Fretina_64x64%2Fhuge-f771f8ba3f1678b4f56e4b14019d7293.jpeg)
![30 Days of Design: A Branding Case Study](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4087713%2Fcover_image%2Foptimized%2F0728_30_Days_of_Design_Lina_Newsletter___blog-b920028fbc6ff0aa05c1210329145a07.png)
30 Days of Design: A Branding Case Study
![Ivona Petrovic](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F3104%2Fpicture%2Fretina_64x64%2Fhuge_333e01058042305d67591150d560d41b-b02b952081605e881b6fcf74342d8372.jpg)
![Rebrand Case Study: More Than Just a New Logo](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F5673744%2Fcover_image%2Foptimized%2Fcover_-_ipaa-db1a865285b7d3a95f90249af608fdc6.png)
Rebrand Case Study: More Than Just a New Logo
![Rehan Saiyed](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F284037%2Fpicture%2Fretina_64x64%2Fhuge_b50dd6bbe632a0221809aed74ad5b9a9-2ba0df97fbb27015cb8731efcf917a8a.jpg)
Joanna Chiarello
Event Marketing Expert
Previously at
Lucía Merlo
Visual Designer
Previously at
Kirat Pannu
Event Marketing Strategist
Previously at
![Joanna Chiarello](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Fpractices_section%2Fpractice%2Fpractice_content%2Ftalent_card%2F7949938%2Favatar%2Foptimized%2FJoanna_Chiarello_grey-a9839d61e1ca9a70e2cd759be715b50d.png)
Joanna Chiarello
Event Marketing Expert
Previously at
![How to Choose the Best Colors for Industry Events](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F5743599%2Fcover_image%2Foptimized%2FCOVER-35315bca89713c20a893896d667203af.png)
How to Choose the Best Colors for Industry Events
![Charlotte Miller](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F780195%2Fpicture%2Fretina_64x64%2Fhuge_2025cf8e6eaf06fabb0c4ee47847d2ad-756714bd087833e9bd51074dd0a7505b.jpg)
![The Ultimate Experience: A Guide to the Principles of Sensory Design](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4093685%2Fcover_image%2Foptimized%2F1223_Design-The-Core-Principles-of-Sensory-Design-Luke_Blog-dbdada192b4f00e97e962863e54021a3.png)
The Ultimate Experience: A Guide to the Principles of Sensory Design
![Micah Bowers](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F3693%2Fpicture%2Fretina_64x64%2Fhuge-9486f2eb1df4b37473850fe19ac40097.jpg)
![A Practical Approach to Gamification Design](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4084489%2Fcover_image%2Foptimized%2Fcover-gamification-design-d7ce798868a2cb7959a418b0cf98498e.png)
A Practical Approach to Gamification Design
![Stian Sandsgaard (deleted)](http://assets.toptal.io/images?url=http%3A%2F%2Ffrontier-assets.moldeandomentes.com%2F36a5b56b7b0b19cb0f72.png)
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Alexandros Siormpas
Market Research Expert
Previously at
Christine Esoldo
UX Researcher
Previously at
Paul Thomson
UX Researcher
Previously at
![Alexandros Siormpas](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Fpractices_section%2Fpractice%2Fpractice_content%2Ftalent_card%2F7949948%2Favatar%2Foptimized%2FAlexandros_Siormpas_grey-42265870e561790d5bd45af2fc0cae82.png)
Alexandros Siormpas
Market Research Expert
Previously at
![How to Conduct Effective UX Research: A Guide](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4084078%2Fcover_image%2Foptimized%2Fstaging.toptal.net_designers_user-research_budget-ux-user-research-25562f990097975c4154530b4f260195.png)
How to Conduct Effective UX Research: A Guide
![Ivan Annikov](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F712%2Fpicture%2Fretina_64x64%2Fhuge_7f1a90313e7e0e514aec93b8338edf99-af9b7ef736ba81f1390bf67fe4c7d189.jpg)
![How to Conduct Remote User Interviews](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4092997%2Fcover_image%2Foptimized%2FNewsletter___blog-34308155427c9348e2fc08c873e9c2c3.png)
How to Conduct Remote User Interviews
![Tom Uhlhorn](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F438773%2Fpicture%2Fretina_64x64%2Fhuge-f7868ea8be077f8ed0f29a87b8212796.jpg)
![UX Research Techniques and Their Applications](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4091196%2Fcover_image%2Foptimized%2Fimage_0-03ee55b6d97643fb228d424f470fee92.png)
UX Research Techniques and Their Applications
![Michael Craig](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F3732%2Fpicture%2Fretina_64x64%2Fhuge_785eb3864a1b5da9cd362bb095a69253-065477c7a17faa0b312f17a0c68bc338.jpg)
Rebecca Berkowitz
PR Expert
Previously at
Nicole Elizabeth Smith
Communications Manager
Previously at
Tala Hammouri
Communications Strategist
Previously at
![Rebecca Berkowitz](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Fpractices_section%2Fpractice%2Fpractice_content%2Ftalent_card%2F6201806%2Favatar%2Foptimized%2FRebecca_Berkowitz_grey-b9ed9d3455f76c2c0923f6619d83512c.png)
Rebecca Berkowitz
PR Expert
Previously at
![Common Mistakes in Client Communication: How to Not Frustrate Your Client](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4086458%2Fcover_image%2Foptimized%2Fcover-default-cover-6-054b033ca6a50946974c457757ef5941.png)
Common Mistakes in Client Communication: How to Not Frustrate Your Client
![Andreza Cristina da Silva](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F9293%2Fpicture%2Fretina_64x64%2Fhuge-a2828722178b25357140c900a6169220.jpg)
![4 Keys to Remarkable Brand Storytelling](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F5819282%2Fcover_image%2Foptimized%2F1103_Design_Brand_Storytelling_Lina_Blog_draft_1-bb6b01623a082693daa166f270665147.png)
4 Keys to Remarkable Brand Storytelling
![Dayo Tinkerman](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F928085%2Fpicture%2Fretina_64x64%2Fhuge-cd973efe53dcaca0aac6a00ca9f9b5de.jpg)
![How to Define a Brand Voice for Maximum Impact](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4093788%2Fcover_image%2Foptimized%2Fimage2-46e2a2211b74036e04d09e0941573b88.png)
How to Define a Brand Voice for Maximum Impact
![Nicola Fleming](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F500573%2Fpicture%2Fretina_64x64%2Fhuge_50b89df10dfcade7a27e01d561c8a1de-70c2120ce7c781c9eb3f5b7ed4519fea.png)
David Bailey
Chief Marketing Officer
Previously at
Mario Hoek
Marketing Director
Previously at
Åsa Andersson
Customer Experience (CX) Executive
Previously at
![David Bailey](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Fpractices_section%2Fpractice%2Fpractice_content%2Ftalent_card%2F6163723%2Favatar%2Foptimized%2FDavid_Bailey_grey-bdad8918ce9df1d85645d67ac6027569.png)
David Bailey
Chief Marketing Officer
Previously at
![The Financial Implications of Using AI in Marketing](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F6082520%2Fcover_image%2Foptimized%2FUntitled-79cac85d365fe0f51cdda02ddff0b4be.png)
The Financial Implications of Using AI in Marketing
![Asset Mendesh](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F1163221%2Fpicture%2Fretina_64x64%2Fhuge_1d897fcf78abe0938155d820d5f547da-4f10baba305b301f9cd7893f3ba0514b.jpg)
![5 Considerations for a Strong E-commerce Product Strategy](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F5225143%2Fcover_image%2Foptimized%2FCOVER-72dda8a49d08bf6a98921522ac1dc40c.png)
5 Considerations for a Strong E-commerce Product Strategy
![Jonathan Lau](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F589649%2Fpicture%2Fretina_64x64%2Fhuge_dfeaa1d1dcbf004c62b0f5fb4948e8b7-578b78975d4825f2a394852adce95542.png)
![How to Craft a Successful Go-to-Market Strategy](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4087567%2Fcover_image%2Foptimized%2Fcover-go-to-market-strategy-9b795fd66ac8313a3c170d0d040c82e6.png)
How to Craft a Successful Go-to-Market Strategy
![Natasha Ketabchi](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F172072%2Fpicture%2Fretina_64x64%2Flarge-f6345099a9c25eb493ea99a28a9af829.jpg)
Gustavo Loureiro dos Reis
Growth Marketing Director
Previously at
Daniel Restrepo
Lifecycle Marketing Manager
Previously at
Fernando D'Annunzio
SEO Expert
Previously at
![Gustavo Loureiro dos Reis](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Fpractices_section%2Fpractice%2Fpractice_content%2Ftalent_card%2F7949976%2Favatar%2Foptimized%2FGustavo_Loureiro_dos_Reis_grey-5b724d6cc8fb8cdfe4e1ef0d675b5c54.png)
Gustavo Loureiro dos Reis
Growth Marketing Director
Previously at
![The Importance of Customer Retention: An Empirical Study](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4085615%2Fcover_image%2Foptimized%2FRetention-Luke_Newsletter-2bacd1070ff195263e05dac58446c76b.png)
The Importance of Customer Retention: An Empirical Study
![Josh Chapman](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F2919%2Fpicture%2Fretina_64x64%2Flarge-5cebd06514b03bef3a5a3500107e9b57.jpg)
![3 Product-led Growth Frameworks to Build Your Business](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F5945923%2Fcover_image%2Foptimized%2F3-Product-led-Growth-Frameworks-You-Need-to-Know_Blog-7012ab58b68b78305fe5c47664c27b7c.png)
3 Product-led Growth Frameworks to Build Your Business
![Arkapravo Chakraborty](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F501467%2Fpicture%2Fretina_64x64%2Fhuge-703ee0a8b49001357d8a67c29eed1428.jpg)
![Landing Page Best Practices for Boosting Conversions (With Infographic)](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4093605%2Fcover_image%2Foptimized%2FUntitled-91dc01483631b7c83df0e90827782956.png)
Landing Page Best Practices for Boosting Conversions (With Infographic)
![Micah Bowers](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F3693%2Fpicture%2Fretina_64x64%2Fhuge-9486f2eb1df4b37473850fe19ac40097.jpg)
Alena Danko
Head of Marketing
Previously at
Hanzel Corella
Digital Marketing Manager
Previously at
Alex Kennett
Digital Ads Strategist
Previously at
![Alena Danko](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Fpractices_section%2Fpractice%2Fpractice_content%2Ftalent_card%2F6163725%2Favatar%2Foptimized%2FAlena_Danko_grey-a3a41d5b5c3ea8304a4f16a09ddda68b.png)
Alena Danko
Head of Marketing
Previously at
![How to Design Landing Pages That Convert](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4085536%2Fcover_image%2Foptimized%2Fimage_0__29_-051a68a513a1aa5fd30c45d9450e942b.png)
How to Design Landing Pages That Convert
![Bree Chapin](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F439%2Fpicture%2Fretina_64x64%2Flarge-5ffe59d7eb3466ec89a72e402d892654.jpg)
![Subject Line: How to Approach Email Design](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4091718%2Fcover_image%2Foptimized%2Fimage_00-35c454fc652fd11dafcfdab0ca036566.png)
Subject Line: How to Approach Email Design
![Cameron Chapman](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_author%2F4082920%2Fphoto%2Fretina_64x64%2FCameron-8015c5c805337984073af207ff27ce61.jpg)
![LTV and CAC: What Are They and Why Do They Matter?](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4087245%2Fcover_image%2Foptimized%2Fcover-ltv-cac-lifetime-value-952b716c82d0a14d133c5367422e41f5.png)
LTV and CAC: What Are They and Why Do They Matter?
![Ryan Downie](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F3387%2Fpicture%2Fretina_64x64%2Fhuge-59c09fa8dcaa1e481bde5d68cd57e728.jpg)
Brion Roberto
Brand Marketing Strategist
Previously at
Rachel Brazelton
Brand Marketing Manager
Previously at
Anna Yelkina-Damman
Brand Manager
Previously at
![Brion Roberto](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Fpractices_section%2Fpractice%2Fpractice_content%2Ftalent_card%2F7949933%2Favatar%2Foptimized%2FBrion_Roberto__grey_-b911730e356c7bd46f40ceec9be31abb.png)
Brion Roberto
Brand Marketing Strategist
Previously at
![Emotional Branding for Sustainable Product Design](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4918000%2Fcover_image%2Foptimized%2Fcover-emotional-design-brand-284df2a323593a96950d6fb05885d399.png)
Emotional Branding for Sustainable Product Design
![Danielle Thompson](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F3666%2Fpicture%2Fretina_64x64%2Fhuge-199a1bb9fd7f5e92e7b8c8e250029b8d.jpg)
![The Dos and Don’ts of a Rebranding Strategy](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4091176%2Fcover_image%2Foptimized%2Fimage_0-cefe7bd18b16d8069282bdc7f9913855.png)
The Dos and Don’ts of a Rebranding Strategy
![Jordan DeVos](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F139788%2Fpicture%2Fretina_64x64%2Fhuge_e4c7e29de2134f78e54684406fe3cd09-9d85d86114b5af4842b2a8804462361e.jpg)
![Brands Still Matter: Brandless Boom to Bust](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4092611%2Fcover_image%2Foptimized%2Fstaging.toptal.net_designers_brand_brandless-4fea06ed4eff0e6d92ccd300a689bd9e.png)
Brands Still Matter: Brandless Boom to Bust
![Micah Bowers](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F3693%2Fpicture%2Fretina_64x64%2Fhuge-9486f2eb1df4b37473850fe19ac40097.jpg)
Farhan Javeed
Social Media Manager
Previously at
Orly Sigal
Marketing and Creative Strategist
Previously at
Joshua Sampson
Social Media Manager
Previously at
![Farhan Javeed](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Fpractices_section%2Fpractice%2Fpractice_content%2Ftalent_card%2F7949928%2Favatar%2Foptimized%2FFarhan_Javeed_grey-6059933071213efd8bd50656e31f36fc.png)
Farhan Javeed
Social Media Manager
Previously at
![Social Network APIs: The Internet’s Portal to the Real World](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4084132%2Fcover_image%2Foptimized%2F0605-social-network-apis-Waldek_Newsletter-3cffcaf79c278edf20a05a6f9e914e81.png)
Social Network APIs: The Internet’s Portal to the Real World
![Behsaad Ramez](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F4127%2Fpicture%2Fretina_64x64%2Fhuge_08ecd05b2da725195340555536d999e2-df9b15890816c103607d098023699883.jpg)
![You Be You: Creating Content for the Gen Z Design Aesthetic](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F5810330%2Fcover_image%2Foptimized%2FYou-Be-You-How-to-Design-a-Brand-for-Generation-Z_Blog_draft_1-afb099cc9cb5a073691e9599bff6b41c.png)
You Be You: Creating Content for the Gen Z Design Aesthetic
![Jorge Gonzalez Miksi](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F459899%2Fpicture%2Fretina_64x64%2Fhuge_4ce22848ba66cef3b778066d1fd6fa43-919c23cf64b12b74a01689d25cf9ebd4.jpg)
![Inside the Realm of Tech Influencers](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4091865%2Fcover_image%2Foptimized%2F0930_Tech_influencers_Lina_Newsletter-72c0272f48cdab5e86439a5be5243af2.png)
Inside the Realm of Tech Influencers
![Pete Privateer](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F291460%2Fpicture%2Fretina_64x64%2Fhuge-d50f77bb4404e48a560ab026e916c93e.jpg)
Ren Tang
Product Marketing Executive
Previously at
Kate Macknight
Product Marketing Expert
Previously at
Gabriel Ignacio
Product Marketing Expert
Previously at
![Ren Tang](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Fpractices_section%2Fpractice%2Fpractice_content%2Ftalent_card%2F7949963%2Favatar%2Foptimized%2FRen_Tang_grey-b49529db90e0855e3b91946e53dc52fd.png)
Ren Tang
Product Marketing Executive
Previously at
![Voice of the Customer: How to Leverage User Insights for Better UX](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F6042056%2Fcover_image%2Foptimized%2FUntitled-773e133b11e8f03f897f4afc01a75f0e.png)
Voice of the Customer: How to Leverage User Insights for Better UX
![Atishay Goyal](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F852427%2Fpicture%2Fretina_64x64%2Fhuge_b9bc7cf35224655e28e660723e77ee91-e037dc5624036101552cc864db6dfe4d.jpg)
![Customer Journey Maps: What They Are and How to Build One](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4087704%2Fcover_image%2Foptimized%2Fcover-0208-JourneyMaps-Waldek_Newsletter-37f64e6ff461a17b5db36a9d18951971.png)
Customer Journey Maps: What They Are and How to Build One
![Bree Chapin](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F439%2Fpicture%2Fretina_64x64%2Flarge-5ffe59d7eb3466ec89a72e402d892654.jpg)
![Drive Commercial Success With a Product-led Growth Culture](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F5943913%2Fcover_image%2Foptimized%2FUntitled-ee78039f6a12c3be50555d2b1905fe7f.png)
Drive Commercial Success With a Product-led Growth Culture
![Philippe Araujo](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F647045%2Fpicture%2Fretina_64x64%2Fhuge-d660261f29afe4c14f44b5e805cf5cfe.jpg)
Frédéric Demers
Creative Director
Previously at
Daniel Hernandez
Creative Director
Previously at
Heather Mandel
Copywriter
Previously at
![Frédéric Demers](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Fpractices_section%2Fpractice%2Fpractice_content%2Ftalent_card%2F7949953%2Favatar%2Foptimized%2FFre_de_ric_Demers_grey-1393ff03551be37c0ea7f4c73645f129.png)
Frédéric Demers
Creative Director
Previously at
![The Ultimate Guide to E-commerce Website Design](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4084444%2Fcover_image%2Foptimized%2Fcover-ultimate-ecommerce-design-guide-c99325c2d82a811bd1157d042955a2dd.png)
The Ultimate Guide to E-commerce Website Design
![Yej Lee](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F38562%2Fpicture%2Fretina_64x64%2Fhuge-f771f8ba3f1678b4f56e4b14019d7293.jpeg)
![30 Days of Design: A Branding Case Study](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4087713%2Fcover_image%2Foptimized%2F0728_30_Days_of_Design_Lina_Newsletter___blog-b920028fbc6ff0aa05c1210329145a07.png)
30 Days of Design: A Branding Case Study
![Ivona Petrovic](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F3104%2Fpicture%2Fretina_64x64%2Fhuge_333e01058042305d67591150d560d41b-b02b952081605e881b6fcf74342d8372.jpg)
![Rebrand Case Study: More Than Just a New Logo](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F5673744%2Fcover_image%2Foptimized%2Fcover_-_ipaa-db1a865285b7d3a95f90249af608fdc6.png)
Rebrand Case Study: More Than Just a New Logo
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Joanna Chiarello
Event Marketing Expert
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Lucía Merlo
Visual Designer
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Kirat Pannu
Event Marketing Strategist
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Joanna Chiarello
Event Marketing Expert
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![How to Choose the Best Colors for Industry Events](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F5743599%2Fcover_image%2Foptimized%2FCOVER-35315bca89713c20a893896d667203af.png)
How to Choose the Best Colors for Industry Events
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The Ultimate Experience: A Guide to the Principles of Sensory Design
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![A Practical Approach to Gamification Design](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4084489%2Fcover_image%2Foptimized%2Fcover-gamification-design-d7ce798868a2cb7959a418b0cf98498e.png)
A Practical Approach to Gamification Design
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Alexandros Siormpas
Market Research Expert
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Christine Esoldo
UX Researcher
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Paul Thomson
UX Researcher
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Alexandros Siormpas
Market Research Expert
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![How to Conduct Effective UX Research: A Guide](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4084078%2Fcover_image%2Foptimized%2Fstaging.toptal.net_designers_user-research_budget-ux-user-research-25562f990097975c4154530b4f260195.png)
How to Conduct Effective UX Research: A Guide
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How to Conduct Remote User Interviews
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UX Research Techniques and Their Applications
![Michael Craig](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F3732%2Fpicture%2Fretina_64x64%2Fhuge_785eb3864a1b5da9cd362bb095a69253-065477c7a17faa0b312f17a0c68bc338.jpg)
Rebecca Berkowitz
PR Expert
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Nicole Elizabeth Smith
Communications Manager
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Tala Hammouri
Communications Strategist
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Rebecca Berkowitz
PR Expert
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![Common Mistakes in Client Communication: How to Not Frustrate Your Client](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F4086458%2Fcover_image%2Foptimized%2Fcover-default-cover-6-054b033ca6a50946974c457757ef5941.png)
Common Mistakes in Client Communication: How to Not Frustrate Your Client
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4 Keys to Remarkable Brand Storytelling
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How to Define a Brand Voice for Maximum Impact
![Nicola Fleming](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F500573%2Fpicture%2Fretina_64x64%2Fhuge_50b89df10dfcade7a27e01d561c8a1de-70c2120ce7c781c9eb3f5b7ed4519fea.png)
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![Ginni Media uplevels its brand identity while preserving its unique vibe.](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Ffeatured_case_study_section%2Fcase_study%2F7949844%2Fhorizontal_image%2Foptimized%2FGinni_Media-063b3c1ee021ff24511e88fd6a527af7.png)
Ginni Media uplevels its brand identity while preserving its unique vibe.
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Ginni Saraswati
Founder and CEO, Ginni Media
![Remodeling digital properties to create an unparalleled experience across all platforms.](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Ffeatured_case_study_section%2Fcase_study%2F7949843%2Fhorizontal_image%2Foptimized%2Fcase_study-9cd6a47a62f4d335d977a914e00eb639.jpg)
Remodeling digital properties to create an unparalleled experience across all platforms.
Challenge: With the launch of its Center of Excellence, Owens Corning set out to overhaul existing digital properties and create efficient and modern practices across the organization. It wanted to augment its team with subject matter experts who could help the company execute the transformation.
Impact: Collaborating with Owens Corning, the Toptal team has helped the company transform its digital presence, create significant resource efficiencies, and acquire unprecedented consumer learning.
The relationship with Toptal from the beginning has really paid off for us. We’re extremely happy with our talent and hope that they’re happy too. We’re really trying to transform the way we do our jobs.
Eric Heisler
Digital Development Leader at Owens Corning
![Top Marketing Agency Hires 10 Toptal Developers to Automate Critical Process, Grows Revenue 3x.](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fcategory_page%2Ffeatured_case_study_section%2Fcase_study%2F7949842%2Fhorizontal_image%2Foptimized%2FAdcrush-666a9499cde4cc472d97c6084102b1a8.png)
Top Marketing Agency Hires 10 Toptal Developers to Automate Critical Process, Grows Revenue 3x.
Challenge: Adcrush Media needed to automate its media buying process and scale the company faster without relying on external capital.
Solution: Using Toptal’s flexible, on-demand hiring model, Adcrush worked with 10 developers to automate its ad-buying process and rapidly release critical features.
Impact: Without raising external capital or hiring a full-time engineering team, Adcrush expanded their client base by 500% and tripled revenue year over year.
When we have a very specific need, Toptal can find us a specialist in just a few days. Toptal lets us launch features at a ferocious pace.
David Sanghera
Adcrush Co-Founder and CTO
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Asset is a digital performance marketer who specializes in B2B lead generation and digital strategy. He has led successful marketing campaigns for Fortune 500 companies and a range of startups, and has managed budgets of more than $600,000. He holds a bachelor’s in economics and business, and a master’s in strategic marketing from Imperial College Business School in London.
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