大卫·贝利, 市场营销 Expert in Norwich / London, United Kingdom
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大卫·贝利

Verified Expert  in 市场营销

市场营销 Expert

位置
Norwich / London, United Kingdom
Toptal Member Since
August 12, 2022

大卫 has a rich experience in diverse marketing and product roles. He led cross-functional teams in global organizations, including 苹果 and Samsung, and managed distributed teams in smaller startups and scale-ups. 大卫热衷于开发和执行战略，以提供卓越的客户体验.

Brand StrategyContent Strategy文案Demand GenerationGrowth 市场营销Business to Consumer (B2C)Brand BuildingConversion Rate Optimization (CRO)电子商务HubSpot的Brand 市场营销市场营销 StrategyB2C营销市场营销 Analytics市场营销 AutomationSearch Engine Optimization Fractional CMO

Project Highlights

Brand Strategy and Execution | Samsung SmartThings
领导了三星SmartThings的完整品牌重新设计，包括网络、社交、零售和包装.
Global Retail Channel Development | 苹果
领导苹果全球3000多家渠道零售店网络的发展.
Product Positioning and Go-to-market Strategy | OnceHub
领导了公司定位、产品路线图和定价模式的存在性修订.

专业知识

Brand StrategyContent StrategyCreative StrategyDemand GenerationLaunch StrategyProduct ManagementProduct StrategyRetail Merchandising

Work Experience

创始人

2020 - PRESENT
Crux Elements
  • 为科技初创公司和规模扩大公司开发分式、全栈的CMO和CPO.
  • Created brand strategy, positioning, and messaging.
  • Built product strategy, positioning, pricing, and roadmaps.
  • Planned and executed marketing, sales, and demand generation strategy.
  • Cultivated operational analytics and data-driven insights.
  • Planned and implemented RevTech and creative strategy.
  • Managed team planning, 发展, innovation, and execution.

Chief 市场营销 Officer

2020 - 2022
OnceHub
  • 领导B2B SaaS扩展的品牌、产品、定价和营销策略.
  • 对公司定位、产品路线图和定价模式进行了存在性修订.
  • 指导产品营销团队进行客户调研和上市策划.
  • 计划和执行整合营销活动，以支持产品主导的增长.
  • Developed core sales, marketing content, workflows, systems, and KPIs.

Chief Executive Officer and Chief 市场营销 Officer

2017 - 2020
Aitrak
  • Worked at Aitrak in London and Amsterdam, leading the design, 发展, and deployment of an AI-powered visual optimization solution.
  • 领导产品开发过程，从最初的概念到发布和超越.
  • 收集机器学习的训练数据，验证生成的算法.
  • 创建SaaS业务模型、产品定位和进入市场策略.
  • Developed core sales, marketing content, workflows, systems, and KPIs.

Vice President of Global 市场营销

2015 - 2018
Samsung SmartThings
  • Worked for Samsung SmartThings in Mountain View and London, 在一个智能家居平台在Kickstarter上发起众筹并被三星收购后，负责该平台的营销策略和执行.
  • 监督交互式数字产品的设计、开发和部署.
  • 转变产品定位和品牌战略，推动销售额同比增长150%.
  • 制定整合营销策略和三星在全球收购和部署的资产.

Head of Product and Retail 市场营销

2014 - 2015
以太
  • Worked for 以太 in San Francisco and London, leading a smart speaker product's marketing strategy and execution.
  • Developed product messaging, packaging, and go-to-market strategy.
  • Formed sales and marketing assets for online, retail, and social media.
  • 建立欧洲分销的商业模式和运营流程.
  • Launched product at a London pop-up store and Selfridges.

创始人 and Chief Executive Officer

2012 - 2014
Wordeo
  • Led the design, 发展, and deployment of a consumer video messaging app powered by Getty Images.
  • 领导产品开发过程，从最初的概念到发布.
  • Developed the business model, product positioning, and launch strategy.
  • 为网络、社交媒体和公共关系制定营销策略和资产.
  • Won the 苹果 "App of the Week" award at product launch.

Head of Global Retail Programs

2009 - 2011
苹果
  • 领导库比蒂诺全球零售项目的营销策略和执行, 苹果 shop and 苹果 premium reseller.
  • Managed the design, 发展, and deployment of an internal workflow solution to track 5,000+ store projects across 80+ countries.
  • 监督内部QA产品解决方案的设计，用于神秘顾客访问和商店审核.
  • Launched 2,000+ premium partner stores across 50+ countries.

Head of Global Retail Programs

2007 - 2009
苹果
  • 领导全球零售项目在北京的营销策略和执行, 苹果 shop and 苹果 premium reseller.
  • Transformed the channel retail strategy and margin structure for China, 亚洲, and Central and South America.
  • Launched 1,000+ premium partner stores across 25+ countries.

Head of European Retail Programs

2003 - 2006
苹果
  • 领导苹果伦敦高级经销商的欧洲零售项目业务战略和执行.
  • 改变了欧洲、中东、非洲的渠道零售策略和利润结构.
  • Launched 500+ premium partner stores across 15+ countries.

Head of International Sales Programs

1998 - 2001
差距, Banana Republic, and Old Navy
  • 领导一个全球品牌在旧金山和巴黎的商业战略、销售计划和执行.
  • 与经销商和零售商谈判和管理商业协议.
  • 开发可扩展的产品分类选择和分销流程.

European Financial Controller

1996 - 1998
差距
  • 领导欧洲财务团队在伦敦的业务规划、报告和处理职能.
  • 管理跨职能项目，为欧洲业务实施新的法律和税收结构.
  • Supervised the implementation of new financial reporting systems, bank reconciliations, and payroll processing.
  • 支持当地国家团队推动销售额同比增长50%.

Brand Strategy and Execution | Samsung SmartThings

http://yourmajesty.co/work/samsung

领导了三星SmartThings的完整品牌重新设计，包括网络、社交、零售和包装.

SmartThings成立于2012年，当时是在Kickstarter上募资，2014年被三星收购. 2015年至2018年担任SmartThings全球营销副总裁, I led an extensive brand redesign.

这个项目的独特挑战之一是需要平衡“三星”和“三星”之间的身份," "SmartThings," and "Samsung SmartThings." 另外, 智能家居品牌通常通过技术信息瞄准“早期采用者”, 但我们需要让大众市场能够理解和欢迎SmartThings.

该项目成功地推动了SmartThings的知名度和增长. 此外，三星在2017年所有智能家居部门和产品都采用了新设计.

Global Retail Channel Development | 苹果

领导苹果全球3000多家渠道零售店网络的发展.

From 2003 to 2011, I led the 发展 of global retail programs, 苹果 shop and 苹果 premium reseller. We launched over 3,000 premium partner stores in more than 50 countries, driving significant levels of international growth.

该项目的独特挑战之一是需要平衡全球标准与当地执行和所有权. 我们还与苹果零售店密切合作，以避免渠道冲突.

苹果商店和苹果高级经销商计划成功地推动了公司的国际增长. 它们还为合作伙伴提供了独特的可扩展性和回报投资.

Product Positioning and Go-to-market Strategy | OnceHub

领导了公司定位、产品路线图和定价模式的存在性修订.

OnceHub成立于2012年，是一个成功的日程安排平台，但面对新的竞争对手，它很难保持增长. 作为首席营销官，我领导了一场关于公司存在主义的改革.

这个项目的一个独特挑战是为公司现有的产品找到一个共同的战略和目标. 另外, 我们确保内部团队在与客户的所有沟通中采用新的愿景和定位.
2002 - 2002

Master’s Degree in Business Administration (MBA)

欧洲工商管理学院(INSEAD) -法国枫丹白露

DECEMBER 2017 - PRESENT

AgilePM Practitioner

Agile Business Consortium

JANUARY 1993 - PRESENT

Associate Chartered Management Accountant (ACMA)

Chartered Institute of Management Accountants (CIMA)

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