Publication
成长型产品管理:你需要知道的
http://vz7.moldeandomentes.com/product-managers/growth-marketing/guide-growth-product-managers
Philippe is available for hire
Hire PhilippePhilippe Araujo
Verified Expert in Product Management
Product Manager
Location
英国伦敦
Toptal Member Since
November 5, 2020
Phil is an agile, SaaS, 移动产品经理，曾领导多个行业的产品开发, such as IoT, bank, insurance, and HR, 在B2B和B2B2C组织中. 他在为十大银行和保险公司的创业公司远程领导25人以上的团队方面有着良好的记录. Phil is thoughtful, enthusiastic, creative, up for a challenge, 并以领导和激励他的团队为国际市场开发新的和不断增长的现有产品而闻名.
Project Highlights
在第一个SaaS项目中，MRR增加了20%，承包商错误减少了40%
Migrated 20,为注册和遵守英国所有COVID-19中心使用的自助服务解决方案，向1万名工作人员提供服务.
推出一款从MVP到V1的新移动产品，并带来增长和收益
接手并拯救了移动项目, 300个月后推出第一款产品，迅速获得200名用户, 在不到一年的时间里，从MVP到版本1，创造并推出了三款新产品.
增加司机留存率和入职转化率20%
Led the design and implementation of Mixpanel and new communication to drive a better engagement during the onboarding and retention process.
Expertise
Work Experience
数字创新顾问|产品经理
2020 - PRESENT
Freelance Client
- 为瑞士的一家跨国公司设计并定义了新的创新解决方案. 主持客户发现、多学科研讨会、设计思维和客户访谈.
- 领导某跨国公司创新部门数字化转型项目, implementing, coaching, training, 管理一个多学科团队，研究数字最佳实践.
- Developed the roadmap of an innovation strategy for a new product related to connected objects pursuing the company's strategy around the IoT.
- 改进流程和数字创新意识.
数字创新经理
2022 - 2023
Engage
- 通过客户发现，在英国人力资源技术市场率先发现了开创性的见解.
- 计划并执行针对特定受众的目标客户发现流程, 这需要收集数据, 打了700多个商务电话, 进行定性和创新性的一对一访谈.
- 发现了关于英国人力资源技术市场的新的有价值的见解, 哪些有助于推动关键业务决策和公司战略.
- 执行客户发现流程, 揭示目标受众面临的痛点和挑战，以及他们未满足的需求和愿望, 并且深刻理解了对他们来说真正重要的是什么.
Teaching Fellow
2021 - 2023
Cambridge Spark
- Prepared, designed, 并在英国举办了一个讲习班，为学徒提供人工智能产品管理的信息.
- 培训了800多名业务分析师, product managers, data scientists, 以及产品管理和数字化转型方面的工程师.
- Prepared, designed, 并为数字化转型研讨会提供内容, emerging technology, 数字化产品管理, decision-making, 为产品经理讲故事.
首席产品官
2019 - 2020
Brightmile
- Drove a growth mindset to accelerate the prioritization (using KPIs and RICE score prioritization) by redesigning the roadmap definition process on Airtable.
- 通过新的kpi和仪表板改善涉众关系, 使用Mixpanel扩展通信系统，并提供一个支持产品变更的基础.
- Improved market penetration in France with a specific solution and commercial replicable offering opening a potential growth of 1500 drivers by the end of the year (almost 250% of the current database).
- Improved the understanding and diminished dropout on onboarding by 30% by designing a revamped onboarding sequence (marketing email and onboarding sequence on mobile), 和一个新的用户旅程.
- Designed and defined a new engagement solution and design on iOS and Android; used email to grow sustainable engagement in the mobile app which helped businesses reach their safety goals.
- Improved the understanding and tone of app voice by leading the team in a complete review of the design on the mobile app (iOS and Android) for clients in the fleet management industry.
产品总监和增长产品经理
2017 - 2019
美联科技有限公司
- 通过将解决方案迁移到新的技术栈，减少了遵从性产品中66%的技术债务.
- Migrated 6,000 business and 20,000+工人详细信息和合规性文档帮助业务减少支持.
- Grew the MRR by 20%, reducing the time to compliance and fraud by developing a new registration solution with the automated recognition of ID and API integration.
- 作为一名增长经理，创造了新的合作伙伴关系，这额外增加了150英镑,在Reed等公司的收入超过了1000万美元, Jumio, 和Twilio同时遵守和规范的承包商产品.
- Created new opportunities and business model changes by discovering new pain points and untapped opportunities by interviewing more than 70 site managers, recruiters, and workers.
- Improved productivity (75% more than other teams) and happiness of a team of ten engineers remotely in five countries from analytics implementation, 新的设计实现, 与外部系统的集成, 从遗留系统迁移.
- 担任高级产品经理, product owner, Agile coach, team leader, 创新与成长经理, 合伙人经理.
- Drove a startup, growth, and innovation mindset under the strategy director to develop a new MVP solution by applying the principle of the lean startup based on Steve Blank principles and design thinking.
- Led the roadmap definition and strategy for two lines of the product: contractors and recruiting agencies experience for registration and compliance.
- Increased the completion by 40% in our first try of the compliance process by identifying a full strategy and redesign of the registration/compliance product with two senior UX designers.
移动产品主管|产品总监
2016 - 2017
米其林互联车队
- 挽救了一年后的开发项目，并为智能驾驶应用程序制定了路线图. 在四个月的时间里，我重新掌控并带领团队重新设计并开发了新的用户体验驱动粘性.
- 通过专注并实施一种新的工作方法来处理技术债务，将团队绩效提高了200%, quality insurance, 以及新领导风格的事件.
- Developed and launched a new app on iOS and Android: vehicle check and mileage expenses leading to the conversion of more than 500 drivers to the app in the first few months.
- 带领20人在3个国家(远程7个地点)进行设计, mobile, back-end, 前端体验定义.
- 领导创新和设计新的解决方案, 包括一个新的驾驶员行为概念, universal search, new driver profile, 每周车队经理文摘, 与Mixpanel集成的分析.
- 监督用户研究和定性和定量调查，并与利益相关者和客户密切合作，从10到4,500个不同行业的车队, 从建筑到公用事业.
- 主导生态驾驶的发展和路线图, which included defining the new features and experiments to design and develop the product and drive more engagement of drivers and safety managers.
产品经理|敏捷产品负责人|客户关系经理
2014 - 2016
Arcbees
- Reduced operation costs by 30% and helped the company make more accurate project estimates by adding structure to the proposal process.
- 带领一个8人的团队在5个不同的国家为客户提供咨询服务, 领导运营管理和产品的重新定义, 负责文化的定义.
- 创建了一个新的准确的财务模型，帮助Arcbees在预算的基础上节省了近90%的费用, sprint, team velocity, 团队可用性.
- 在银行等行业担任敏捷项目管理/产品负责人，负责外部和内部项目, retail, 机场工业.
- 根据客户和Arcbees的资源组建团队，领导项目, developed roadmaps, 收集不同客户的需求. 并最终在将它们发送给客户之前负责QA.
顾问|产品经理|敏捷流程经理| ITSM顾问
2009 - 2014
Fujitsu Canada
- 创造1美元的机会.5 million+ by creating a 3-month program as a new offering around ITIL and IT service management—helping an organization redesign their process and reduce incidents and problems in their IT process in no time.
- Merged the IT processes of two organizations and led the development of the product supporting them as a senior IT services architect in the merge of the project team.
- 举办了100多个讲习班，培训了9-12名参与者，以确定和实施新程序. 为治理和不同kpi建立并构建角色和职责.
- 精简服务之间的实务，并实施变更管理流程, release management, access management, 事件和问题管理, 以及持续改进的过程.
- 担任产品经理, product lead, product expert, product owner, 敏捷教练和敏捷实践者, ITIL顾问专家, 在富士通任职期间担任项目经理.
- 从不同的系统收集数据，寻找机会改进组织和流程. 收集数据(财务), operational, It系统)构思用于治理目的的指示板和模型.
Project History
在第一个SaaS项目中，MRR增加了20%，承包商错误减少了40%
http://www.engagetech.com/Migrated 20,为注册和遵守英国所有COVID-19中心使用的自助服务解决方案，向1万名工作人员提供服务.
The Engage Registration and Compliance platform is used by all contractors to register and be compliant with the Right to Work regulation in the UK. 我替换了过时和复杂的遗留平台. 我领导了全面的定性和定量研究的重新设计, 迁移到新的技术栈.
The system went from a user-intensive process to a completely self-serve process that leveraged APIs to interconnect with government systems. These interfaces and new business processes supported the rapid validation of data in real-time and reduced the number of errors and manual validation needed (slashing it down by almost 90%).
这主要是通过对过时的解决方案进行分析来完成的, 用户研究的定性和定量, which led to a complete redesign of the user experience with a focus group (clients and contractors) and a complete project to migrate most of the experience to a new technology stack.
The system went from a user-intensive process to a completely self-serve process that leveraged APIs to interconnect with government systems. These interfaces and new business processes supported the rapid validation of data in real-time and reduced the number of errors and manual validation needed (slashing it down by almost 90%).
这主要是通过对过时的解决方案进行分析来完成的, 用户研究的定性和定量, which led to a complete redesign of the user experience with a focus group (clients and contractors) and a complete project to migrate most of the experience to a new technology stack.
推出一款从MVP到V1的新移动产品，并带来增长和收益
http://apps.apple.com/gb/app/smarterdriver/id1248210849接手并拯救了移动项目, 300个月后推出第一款产品，迅速获得200名用户, 在不到一年的时间里，从MVP到版本1，创造并推出了三款新产品.
Masternaut is an enterprise solution first directed at businesses that want to control their cost and increase safety on the road. 我负责生态驱动产品，并负责接管新的移动项目, 这比计划晚了九个月.
我用专注推动了心态的改变, structure, 最佳实践将所有利益相关者团结在一个共同的愿景下. This led to a redesign of the solution used and replicated for all the products receiving better engagement and using motion and experiences present in the market.
我与首席执行官密切合作，以确保透明度，从而增加了对团队的信任. 团队在接手三个月后，在良好而有趣的氛围中成功开发并推出了第一款产品.
在接下来的八个月里, 两款新产品在移动应用上发布, 这个过程在大部分业务中都得到了复制.
我用专注推动了心态的改变, structure, 最佳实践将所有利益相关者团结在一个共同的愿景下. This led to a redesign of the solution used and replicated for all the products receiving better engagement and using motion and experiences present in the market.
我与首席执行官密切合作，以确保透明度，从而增加了对团队的信任. 团队在接手三个月后，在良好而有趣的氛围中成功开发并推出了第一款产品.
在接下来的八个月里, 两款新产品在移动应用上发布, 这个过程在大部分业务中都得到了复制.
增加司机留存率和入职转化率20%
http://apps.apple.com/gb/app/brightmile/id1456776254Led the design and implementation of Mixpanel and new communication to drive a better engagement during the onboarding and retention process.
Brightmile is a startup developing a new solution non-invasive to track and calculate risk taken by drivers on the road based on their behavior and environment. 此申请是强制性的, unfortunately, 从司机的角度来看，这是负面的吗.
在这种情况下，我用电子邮件和通知创建了一个新的入职和参与顺序. It was supported by the implementation of Mixpanel as a new analytics solution helping me trigger a new onboarding sequence based on user behavior.
The new design and new experience led to a 20% better conversion and engagement during the first months of using the app and the following ones after drivers were dropping out or installing the app.
在这种情况下，我用电子邮件和通知创建了一个新的入职和参与顺序. It was supported by the implementation of Mixpanel as a new analytics solution helping me trigger a new onboarding sequence based on user behavior.
The new design and new experience led to a 20% better conversion and engagement during the first months of using the app and the following ones after drivers were dropping out or installing the app.
Other Experience
Education
2006 - 2008
IT管理工商管理硕士
拉瓦尔大学-魁北克，QC，加拿大
2003 - 2005
MIAGE(应用于组织管理的技术方法)硕士
IUP皮卡迪Jules Vernes亚眠-亚眠，法国
Certifications
JUNE 2015 - PRESENT
专业Scrum Master I (PSM I)
Scrum.org
MAY 2013 - PRESENT
Gamification
宾夕法尼亚大学通过Coursera
JUNE 2010 - PRESENT
ISEB绿色IT基金会认证
英国计算机学会
2010年2月至今
ITIL Foundation V3
ITIL
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