哈曼·瓦利亚,加拿大不列颠哥伦比亚省温哥华的产品经理
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哈曼生活

验证专家  in 产品管理

产品经理

Location
温哥华,卑诗省,加拿大
至今成员总数
2021年4月29日

Harman is a product leader with a knack for turning ideas into products that millions love. 有超过六年的工作经验, 他领导了电子商务领域各种产品的开发, 市场, 和B2C组织. 他在air咨询公司开发和发展产品, Angi, SAXX, SocialNature, VisualCV, 和thisopenspace. He is customer-centric, aligning the company towards a clear product vision. 哈曼还为初创公司提供产品和增长方面的建议.

项目的亮点

SAXX客户数据平台
Led the scoping and implementation of customer data warehouse and platform for a direct-to-consumer (DTC) eCommerce brand, SAXX.
VisualCV:网站建设者
Led the development of web builder platform that helps over 3 million job seekers annually build personal websites from their resumes.
Launchpad
Led the product strategy for marketplace capabilities that connect users with brands for 社会性质's sampling businesses from ideation to the go-to-market phase; also led all the growth engineering and experimentation that increased supply 50x.

Expertise

工作经验

产品主管

2022年至今
AIIR咨询
  • 领导一个20人的产品, design, and engineering team at a leadership coaching marketplace going through the digital transformation of the entire business.
  • Built a coaching zone platform so all stakeholders, like HR leaders, coaches, etc.,可以协作和业务加速通过M&A.
  • 建立了一个自助评估平台,剥离为aiair Analytics.

高级市场产品经理

2021 - 2023
Angi
  • Oversaw the implementation of the "combined match" experience that combines 20+ different experiences into a single results page for a mobile-first environment, 将采取行动的消费者数量增加15%.
  • Partnered with ActiveProspect to launch "trusted forms" for Android and iOS, leading to new annual agreements with large service providers amounting to $5 million.
  • Worked closely with category management teams to update service request paths for various articles, 这导致了每年1100万美元的预期收入增长.

电子商务产品经理

2020 - 2022
SAXX
  • Built a data warehouse and CDP that collects 100+ data points from sources like ERP, Shopify, 数字营销工具, 通过构建数据收集库和ETL管道等, 这有助于个性化营销和深度数据科学.
  • 推出了一个定价本地化的国际商店, 付款方法, 4个月内完成物流整合,收入增加10%.
  • Led and built an in-house team of six that developed desktop and mobile web products at SAXX that focused on driving traffic to the web platform, 优化转化渠道, 增加保留, 扩大新客户获取.

增长和数据产品经理

2019 - 2020
社会性质
  • Crafted a service design blueprint for our onboarding experience and led various associated improvements that improved trial conversation by 25%.
  • Launched Launchpad and increased the number of clients by 30x over the course of a few months through email marketing using UGC guides as hooks.
  • Developed automated data delivery programs for external and internal stakeholders, 将服务交付速度从5小时提高到5分钟.

产品经理:增长

2018 - 2019
VisualCV
  • Launched a website builder to help users build websites from resumes—decreasing churn by 70%.
  • Integrated ZipRecruiter’s job search API within the web and mobile apps to help users apply for jobs within the platform and added 10% to LTV.
  • Increased MAU by 150%—measured over four months—by aggregating best UGC into vertical-specific landing pages.

副产品经理

2017 - 2017
Thisopenspace
  • 为进入新市场制定了策略, 它们被用来在美国的三个新市场推出——纽约, 洛杉矶, 西雅图的MRR增长率翻了一番.
  • 运送了三个程序——很少的地方, 排序算法的改变, 以及自动短信集成——将主机的总体参与度提高了30%.
  • Implemented product-wide tracking and built a KPI dashboard on Metabase using SQL, which found insights that later led to the company’s strategic shift to retail.

SAXX客户数据平台

http://www.saxxunderwear.com/

Led the scoping and implementation of customer data warehouse and platform for a direct-to-consumer (DTC) eCommerce brand, SAXX.

SAXX is a premium men’s underwear company rapidly expanding into new categories and geographies. The company needed a deeper understanding of its user base to support the growth of the company.

I led the scoping of a platform that would allow us to bring all the customer data together in one place.

• Led the scoping of various customer data platforms (CDP) providers and implementation partners.
• Collaborated with cross-functional stakeholders to develop a business specification, 跟踪计划, 映射键标识符.
•实现了超过10个目的地的分段连接.

Avocure

http://www.avocure.com/

与Avocure创始人合作推出MVP, 构建全面的产品路线图,实现50个以上,000 users.

Avocure is a medicare tourism marketplace that helps connect patients in countries with less developed healthcare infrastructure to hospitals with better facilities. During my engagement, we scaled the supply to 12 countries with monthly active users of over 100,000.

• Conducted competitive analysis of three other platforms and interviews with both hospital managers and patients for customer validation.
•制定产品规格并定义产品路线图.
•雇佣并管理极具天赋的开发者和设计师.
• Ultimately delivered this project for approximately 30% of the total cost that two other firms had quoted.

主要特性包括消息传递功能, 医院和患者的管理仪表板, PLP的排序和过滤.

VisualCV:网站建设者

http://www.visualcv.com

Led the development of web builder platform that helps over 3 million job seekers annually build personal websites from their resumes.

VisualCV is the leading web-and-mobile app for job seekers to easily create, manage, 分享尽可能多的简历和作品集. 超过60人,每月有000名新用户加入, 雄心勃勃的产品路线图, 和多个平台来管理web, iOS, Android), VisualCV面临着许多重大的用户流失和用户粘性问题.

My role was to build products that added value to users and solved the above issues. 在意识到网络简历分享的逐年增长之后, 我调查了10多个,000 users to validate the problem and developed the product roadmap for the website builder.

• Led a remote team of two developers and one designer which launched the MVP within one month.
•激活30%的用户基础,激活用户的LTV达到3倍.

Launchpad

http://www.socialnature.com/launchpad

Led the product strategy for marketplace capabilities that connect users with brands for 社会性质's sampling businesses from ideation to the go-to-market phase; also led all the growth engineering and experimentation that increased supply 50x.

Launchpad is a social marketplace where users find and vote for the best natural products for themselves, 品牌可以直接从用户那里获得深刻的见解. I was brought on board to help ideate a product that increased platform user engagement and added value for brands.

• Led over 100 interviews with brands and collected more than 50 data points from over 1,为Launchpad开发MVP.
• Launched an annual guidebook helping brands share their stories with retailers and users, 这增加了300多个品牌的供应.
• Built an automated data delivery client dashboard for brands for real time access to data points.
•负责设计电子邮件的一键提升功能, 这是为了提高用户粘性.
2013 - 2018

数学和计算机科学学士学位

英属哥伦比亚大学-温哥华,BC,加拿大

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