Darragh is available for hire
Hire DarraghDarragh Keogh
Verified Expert in Product Management
Product Manager
Location
Birmingham, United Kingdom
Toptal Member Since
November 9, 2018
Darragh是一位经验丰富的产品负责人，曾为金融服务和电信领域的世界领先品牌管理价值数百万英镑的数字产品. Darragh是移动应用产品管理方面的专家，在敏捷交付方法方面有很好的建议.
Product ManagementAgile Product ManagementAgile WorkflowJiraAgile Project ManagementAgileHealthcareOutsourced Product Management ProfessionalProduct CoachContractDigital MarketingProduct Procurement ManagementProduct LeaderRobotics Product ManagementEnterpriseEnergy Product ManagementProduct Management Coaching
Project Highlights
Pingit Rebrand and Relaunch
Record website setup from for the UK banking market - complete in six weeks. App delivered 3X commercial opportunity.
Mobile App Supplier Migration
Within 3 months, ran at double release capacity.
Within 9 months, doubled the release frequency and supporting monthly.
Pingit Social Integration
这是该产品自发布以来最成功的商业活动，投资回报率超过3,000%.
Expertise
Work Experience
Digital Product Owner
2018 - PRESENT
sk:n clinics
- Developed and managed the digital strategy.
Mobile Product Manager
2016 - 2018
Vodafone
- 制定战略并管理沃达丰消费者和企业业务单元中所有商业利益的特性和功能的优先级.
- 迁移了一个供应商，并以一半的运营成本引入了新的离岸内部能力. Within 3 months was running at double release capacity. 在9个月内，我们的发布频率翻了一番，并支持每月在iOS和Android上发布客户端.
- 构建客户需求开发方法，包括确保清晰的客户旅程地图和文档.
- 为应用程序引入了新的充值提供商，每月充值增加300%，产生额外的500英镑,000 top-up revenue per month from the app.
- Increased average Android release rating from 3.6 stars to 4.1. Increased average iOS release rating from 2.0 to 4.3.
- 引入了生物识别登录和FaceID支持，并将平均登录时间从超过11秒缩短到不到5秒.
- 推出试点计划，作为英国第一个网络运营商实施异步消息试点到1.25 million customers.
Mobile Banking and Digital Payments Product Manager
2016 - 2016
Royal Bank of Scotland
- 为正在剥离的Williams and Glyn零售银行制定数字支付战略.
- 为威廉姆斯和格林从苏格兰皇家银行分离后制定了移动银行战略.
- 将Apple Pay和Android Pay整合到已剥离的Williams和Glyn零售银行.
- 监督第三方供应商和合作伙伴的商业和合同管理.
- 详细的客户旅程地图和设计，所有客户转移到已剥离的威廉姆斯和格林银行.
Product and Proposition Manager
2014 - 2016
Barclays Bank PLC
- Served as the product manager for the multi-million-pound rebrand, redesign, 以及Pingit作为一个产品的重新推出，包括建立一个新的品牌形象, refreshing the UI/UX across three platforms, and supporting digital content creation.
- Managed projects and products for pingit.com包括域获取、需求规范、TOM和部署. Website traffic increased three-fold over the previous solution.
- 担任Pingit屡获殊荣并享誉国际的“Social Integration”功能的产品经理. 这是在英国金融服务行业首创的使用Twitter账户和分享功能的支付方式. 这是该产品自发布以来最成功的商业活动，ROI超过3,000%.
- Headed the business and commercial delivery of the launch product. Pingit on Windows had the highest customer rating across all the platforms. 我领导了一项耗资600万英镑的营销活动，将Windows Pingit产品纳入其中，这是首次在巴克莱移动产品中实施此类活动. As part of this, 英国金融服务历史上的第一份预加载合同是与微软谈判的，该产品的公开市场注册数量增加了81%.
- 管理近海岛屿Pingit客户群，使潜在客户群增加了约200人,000. 与岛上的高级利益相关者合作，准备在泽西岛高调推出产品, Guernsey, and the Isle of Man.
- 领导英国国内和国际商标和知识产权的项目管理，并参与了许多保护产品的诉讼和多个战略收购案例，以确保产品的竞争定位.
Strategic Project and Governance Manager
2012 - 2014
Barclays Bank PLC
- Managed the project and delivery of IP Telephony into pilot branches.
- 主导开发了一个程序依赖映射工具，引入了增强的识别能力, capture, and manage interactions across a portfolio valued at over £20 million.
- 推动战略混淆引擎的项目参与和PCI-DSS合规性，目标是减少超过1000万英镑的合规风险.
- 开发业务案例，记录将核心服务元素迁移到立陶宛的运营效率，成本降低了约50%.
- 处理高资本投资项目和相关资金需求, business case development, financial planning, and solutions architecture.
Project History
Pingit Rebrand and Relaunch
http://www.pingit.com/Record website setup from for the UK banking market - complete in six weeks. App delivered 3X commercial opportunity.
Product manager for the multi-million-pound rebrand, redesign, 以及Pingit作为一个产品的重新推出，包括建立一个新的品牌形象, refreshed UI/UX across three platforms, and supported the digital content creation
Mobile App Supplier Migration
Within 3 months, ran at double release capacity. Within 9 months, doubled the release frequency and supporting monthly.
以一半的运营成本迁移供应商并引入新的离岸内部能力.
Pingit Social Integration
http://www.theguardian.com/money/2015/feb/25/barclays-to-allow-payments-with-twitter这是该产品自发布以来最成功的商业活动，投资回报率超过3,000%.
Pingit上屡获殊荣和国际知名的“社会整合”功能的产品经理. 这是在英国金融服务行业首创的使用Twitter账户和分享功能的支付方式.
MyVodafone Top Up
300% increase in monthly top-ups generating additional £500,000 top-up revenue per month from the app.
为MyVodafone UK应用引入新的充值提供商，使用混合应用方法来支持市场速度并充分利用现有的供应商关系.
Vodafone and Feature Experience Uplift
Increased average Android release rating from 3.6 stars to 4.1. Increased average iOS release rating from 2.0 to 4.3.
沃达丰应用程序战略和管理的特点和功能的优先级，在沃达丰消费者和企业业务部门的所有商业利益.
Barclays Branch Network Connectivity
On time pilot delivery and 100% success rate for installations.
巴克莱代表与英国电信签订了服务合同，并推动推出了超过6台,000 access points to deliver free public Wi-Fi service to 1,500家巴克莱英国分行，包括项目管理和向试点分行交付IP电话.
Education
2008 - 2012
Bachelor's Degree in Management Science and Information Systems Studies
Trinity College Dublin - Dublin, Ireland
Certifications
MAY 2016 - MAY 2018
Certified Scrum Product Owner (CSPO)
Scrum Alliance
SEPTEMBER 2013 - SEPTEMBER 2015
Project Manager
PRINCE2
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