Maryam Mahjoub, Marketing Expert in Toronto, ON, Canada
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Maryam Mahjoub

Verified Expert  in Marketing

Marketing Expert

Location
Toronto, ON, Canada
Toptal Member Since
July 17, 2023

Maryam是一位专注于B2B企业营销和战略的数字营销专家. As SIMBA Chain's CMO, she executed a successful go-to-market strategy, securing major industry partnerships. Her SaaS, A/B testing, ABM, 而潜在客户生成技能总是能提高转化率，缩短销售周期. 在ConsenSys, Maryam获得了Swift、日立(Hitachi)和福特(Ford)的机会. As a hands-on, analytical, creative consultant, she has improved marketing strategies for various companies.

Brand MarketingContent StrategyProduct MarketingDemand GenerationBrand DevelopmentSearch Engine Marketing (SEM)MailchimpGoogle AdsSearch Engine Optimization (SEO)HubSpotSemrushAnalyticsCopywritingSocial MediaLead GenerationPress ReleaseB2B Marketing StrategyFractional CMOABMHootsuitePublic Relations (PR)

Project Highlights

SIMBA Blocks: Demand Generation
推出了一个专门为通过高价值内容产生需求而设计的新网站, boosting MQL to SQL lead conversions from 12% to over 20%.

Expertise

Content StrategyData ManagementDemand GenerationGoogle AnalyticsProduct MarketingSaaS Product MarketingSearch Engine Marketing (SEM)UX Analysis

Work Experience

Chief Marketing Officer

2021 - 2023
SIMBA Chain
  • Launched the go-to-market strategy for Blocks, leading product marketing and driving communications, positioning, 以及与富士通合作的潜在客户活动, Deloitte, Mondelez Foods, and Volvo.
  • Developed the digital strategy that included a new website, improved SEO and SEM, content management, and digital ads with AdWords, LinkedIn, and AdWork Media. 这有助于将MQL到SQL lead的转化率从12%提高到20%以上.
  • 与销售和产品团队合作开发中游渠道内容和销售支持材料，以帮助缩短销售周期.
  • Worked with partners including Capgemini, Atomic32, Deloitte, 和超级账本基金会创建联合营销材料和联合上市策略.
  • 开发了基于客户的营销活动，带来了超过30%的参与度和四个机会——每个价值约80美元,000—with a $2,000 budget.
  • 创建持续的投资者材料和B轮融资平台，每月董事会报告和更新.

Management Consultant (Owner)

2017 - 2023
Mahjoub Consulting
  • Helped 8+ companies across healthcare (HL7, Komodo Health), fintech (Soramitsu), martech (Verasity), and other industries with their marketing needs, from branding to demand generation, product launch, press releases, and marketing.
  • Increased B2C app downloads for Verasity from 130,000 to over 300,通过有机和付费社交媒体管理(通过Hootsuite)，在6个月内获得6000万美元, public relations, and UX improvements.
  • Reduced cost per lead for Komodo Health by 10%, improving their go-to-market strategy, 简化从市场到销售的潜在客户管理流程, 并通过有针对性的销售支持材料提高转换率.
  • 在产品发布前，将Soramitsu的社交媒体知名度提高了200%以上, aiming to increase the consumer app's Day 1 conversion rates.
  • Rebranded HL7 and launched their new website, 帮助增加会员和活动出席和赞助.

Head of Marketing

2019 - 2020
ConsenSys
  • Led brand development, product positioning, 并为企业产品营销三方面的发展.
  • 创建了一个潜在客户和增长战略，为Swift带来了机会, Hitachi, and Ford, amongst others.
  • 通过使用活动表现数据改善活动参与，降低了获取成本. 加强了基于客户的营销策略，并推出了一个新的网站，用于需求生成和渠道优化.

Senior Manager, Partner Program

2011 - 2014
Canada Post
  • Launched the organization's partner program, 负责9亿美元的流通性收入和200美元,000 operational budget. 开发合作伙伴层级、激励机制、培训和支持计划.
  • 每年净收入超过年度目标至少130%.
  • 领导合作伙伴收购战略，将合作伙伴从2011年的350个增加到2013年的650多个.
  • 为合作伙伴推出了一个新网站，并实施了需求产生战略, increasing lead generation from 850 per month to over 3,000.

SIMBA Blocks: Demand Generation

http://simbachain.com/resources/

推出了一个专门为通过高价值内容产生需求而设计的新网站, boosting MQL to SQL lead conversions from 12% to over 20%.

SIMBA希望更新其网站，并将重点放在需求产生上. The strategy was to create high-value content like webinars, case studies, and e-guides for download, allowing SIMBA to collect contact information.

我们通过向访客询问他们的区块链之旅和行业来个性化用户体验, 通过自动化和个性化的电子邮件引导他们走向量身定制的需求生成路径.
我们还领导了一项利用Google Ads和LinkedIn的收购策略, 与网站的新消息保持一致，以确保无缝的用户体验.

项目的成功标志着网站访问量增加了300%，营销合格潜在客户(MQL)到销售合格潜在客户(SQL)的转化率从12%提高到20%以上. Esteemed partners like Deloitte recognized our success, 进一步验证我们有效的需求产生和广告策略.

Verasity: Branding and Product Launch

http://veraviews.com/

Led the launch of VeraViews, a martech solution designed for fraud management, 从腾讯和Brightcove等公司获得了大量的自然流量和合作机会.

As the lead for Verasity's marketing and public relations, I focused on promoting VeraViews, 一个martech平台，用于视频广告视图的欺诈检测. 我的职责包括品牌推广、产品定位、内容策略和产品发布. 我强调了所有渠道普遍存在的欺诈问题, 与竞争对手相比，简化了围绕VeraViews实现的叙述.

Leveraging my product marketing expertise, 我精心设计了一个引人注目的故事，引起了观众的共鸣. 我对web UX的理解指导了以用户为中心的网站的设计, 促进有机的社交媒体参与和需求生成. 我混合使用了有机和付费的社交媒体策略来做广告, 确保在所有平台上传递一致且有影响力的信息.

SIMBA Chain: Account-based Marketing

Led an account-based marketing (ABM) campaign with $2,000, garnering 30% engagement and four opportunities, each worth $80,000+.

领导SIMBA Chain区块链产品的ABM活动, "Blocks," I targeted a specific audience, bypassing costly traditional media.

In November, we launched a mixed-media campaign, reaching 80 individuals with a customized gift set, 包括一个印有我们产品名称的个性化乐高盒子. 每个盒子都有独特的包装、信息和二维码.

QR码将每个收件人引导到个性化的登录页面，其中包含为其行业量身定制的内容, blockchain journey, 以及通过市场细分确定的潜在机会. Each recipient also received a LinkedIn message, call, and email from our business development representative (BDR), 确认收到礼品并开始对话, 展示我们对潜在客户开发和销售支持的承诺.

The campaign yielded encouraging results, 超过30%的收件人访问了他们的个性化登录页面，我们的BDR发起了与四家公司的对话.
2016 - 2017

Master of Science Degree in Healthcare Leadership

University of Denver - Online

1998 - 2002

Bachelor's Degree in Psychology

University of British Columbia - Vancouver, BC, Canada

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