Leanne is available for hire
Hire LeanneLeanne Lukele
Verified Expert in Marketing
Marketing Expert
Location
Johannesburg, Gauteng, South Africa
Toptal Member Since
May 16, 2023
Leanne是一位以结果为导向的营销专家,在各个行业拥有十年的经验. As a strategist, 她领导了成功的数字营销活动的开发和实施,这些活动提高了品牌知名度,为小型和大型公司带来了可观的收入增长. Leanne利用分析来提取有关营销活动的有价值的见解, further enhancing her ability to drive impactful results.
Marketing StrategyCopywritingSocial Media Marketing (SMM)Content Marketing StrategySocial Media ContentPublic Relations (PR)Local SEOMarketing AnalyticsGoogle Search ConsoleEmail MarketingBrand MarketingSearch Engine Optimization (SEO)Digital MarketingWebsite OptimizationLinkedIn CampaignCompetitor AnalysisMarket ResearchHootsuite
Project Highlights
Market Research and Competitor Analysis
进行市场调查和竞争分析,以确定运输和物流行业的竞争对手如何利用营销来吸引B2C市场的消费者.
Facebook Cross-country Rally Racing
开发并执行了一项社交媒体活动,使粉丝数量增加了1倍以上,000% and increased engagement significantly.
Website for a Courier Service
负责快递行业B2C市场网站的设计和开发. 与执行团队一起为服务命名,然后用我对美学和用户体验的敏锐眼光来开发网站.
Expertise
Work Experience
Founder | Director
2021 - PRESENT
Lamara Strategic Group
- Assisted startups with formulating their business strategies, including research on the industry, competitors, and target audience.
- 研究并识别流程和工作流程中的低效率. Recommended tools and systems to use to increase productivity.
- 协助创业公司为投资者起草全面的商业计划和推介. 与财务分析师一起起草财务报表并分析金融市场.
- 与创始人和主要的创业利益相关者合作,制定市场战略.
- Assisted startups in defining their brand identity, including brand positioning, messaging, and visual elements.
- 开发和实施数字营销策略,以提高在线知名度, website traffic, and lead generation.
Digital Marketing Strategist
2017 - PRESENT
DSV
- 领导网站策略的制定和执行,使网站曝光率提高400%.
- 精心设计并执行社交媒体策略,将参与率从0提高到0.2% to 4.5%.
- 管理公司商务网站的重新设计,将网站整体搜索排名提升至第一.
- 利用市场分析为营销和执行团队提供提高品牌知名度的建议, 是什么让第一季度的印象增加了500%.
- 实施页面优化策略,使网站速度提高80%,自然流量增加100%.
- 在公司商业网站重新设计的过程中,带领五人团队进行培训, 建立每周会议,讨论进展和需要改进的地方. 这支队伍成为世界上第一支按时完成比赛的队伍.
- 制定并执行Facebook策略,以有机地获得和增加新账户的关注者, gaining 7,000 followers in six months.
- 为汽车物流纵向发展SEO策略,以增加有机流量和转换.
- 通过使用RankMath元数据插件和其他页面优化技术,提高了B2C网站的搜索引擎排名和自然流量.
Digital Marketing Specialist
2016 - 2017
Baker Baynes
- Implemented SEO strategies that led to higher rankings on Google, ultimately resulting in increased organic traffic.
- 撰写引人入胜且信息丰富的企业博客文章,提供有价值的行业见解和思想领导力,并推动受众参与.
- Created and executed social media campaigns (Facebook, Instagram, Twitter, and LinkedIn) that increased the number of followers by 30%. 利用Hootsuite和其他自动化工具来管理活动.
- 开发并执行营销策略,利用电子邮件营销留住现有客户.
Public Relations Officer
2014 - 2016
Donaldson Company
- 制定并执行一项Facebook策略,将粉丝数量有机地增加了40人,000 in the 1st year.
- 设计并处理了一项市场营销活动,在第一年使收入增加了10%.
- Led the redesign of the company's website in South Africa, 增加了100%的访问量,提高了整个网站的搜索引擎排名到第一的位置.
Project History
Market Research and Competitor Analysis
进行市场调查和竞争分析,以确定运输和物流行业的竞争对手如何利用营销来吸引B2C市场的消费者.
The transport and logistics industry is mainly a B2B market, but the B2C market became relevant in South Africa. 通过研究和分析,我制定了一个打入那个市场的营销策略. The plan included a website design, a social media activation strategy, and local publications advertising the new service. 这个项目的实施带来了30%的新收入.
Facebook Cross-country Rally Racing
开发并执行了一项社交媒体活动,使粉丝数量增加了1倍以上,000% and increased engagement significantly.
这个项目涉及使用讲故事的方法,并在Facebook上开发一个迷人的虚构角色. 使用这个角色可以让我们分享引人入胜的故事,并通过一系列关于角色旅程的帖子吸引观众.
Website for a Courier Service
负责快递行业B2C市场网站的设计和开发. 与执行团队一起为服务命名,然后用我对美学和用户体验的敏锐眼光来开发网站.
该项目涉及为消费者(B2C)开发一个网站,以便在全国任何地方轻松发送和收集包裹. 随着顾客蜂拥而至探索新界面,新网站的收入增加了30%, which differed entirely from the B2B-focused website.
新的B2C网站在提高客户满意度方面也发挥了重要作用,因为现在可以更方便和直观地跟踪他们的货物,并在需要时与相关团队联系.
新的B2C网站在提高客户满意度方面也发挥了重要作用,因为现在可以更方便和直观地跟踪他们的货物,并在需要时与相关团队联系.
Education
2017 - 2018
Bachelor of Commerce Honors Degree in Strategic Management
University of Johannesburg - Johannesburg, South Africa
2011 - 2013
工商管理学士学位,工商管理和传播科学专业
University of South Africa - Johannesburg, South Africa
Certifications
JUNE 2020 - JUNE 2023
Google Analytics
Google Analytics Academy
AUGUST 2015 - PRESENT
Social Media Marketing
Leading Edge Training
Collaboration That Works
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