贾斯汀·鲁伊斯
验证专家 in 市场营销
市场营销专家
贾斯汀 is a digital marketing and 电子商务 growth specialist with experience in the food and beverage, 厨房用具, 户外行业. As a skilled digital marketing leader, he is able to drive traffic to 电子商务 channels and influence conversion once they get there. 贾斯汀 has special expertise in digital advertising, 从属营销, 亚马逊 advertising and marketplace 管理, 搜索引擎优化, 用户体验设计, D2C电子商务, 数字营销, 和销售团队.
工作经验
高级电子商务经理
塔塔消费品
- Managed and oversaw all 电子商务 and digital advertising activities for superv.com across an omnichannel marketplace, i.e., 亚马逊, 沃尔玛, and Instacart.
- Supervised two direct reports—associate 亚马逊 电子商务 manager and associate 电子商务 manager—who led 亚马逊 Seller Central, 亚马逊供应商中心, the Shopify 管理 platform, and the omnichannel 管理 platform.
- Forecasted and allocated advertising budget across digital paid ads through 亚马逊, 沃尔玛, Instacart, 谷歌, Criteo, and social media channels such as Instagram and Facebook.
- Managed vendors and sellers through multichannel marketplace 管理 via 沃尔玛, Instacart, 目标, 克罗格, and additional online grocery stores.
船东兼主编
滑雪爱好者评论
- 设计 and built the company's website offering ski reviews on all skiing-related things, 包括高山滑雪板, 滑雪靴, 滑雪杆, 冬天的齿轮, 和更多的.
- Launched and 管理 the company's 从属营销 program using AvantLink, CJ附属, and 亚马逊 Partner Network.
- Managed multiple digital advertising campaigns via 谷歌广告, Facebook, and Instagram.
数字营销 Specialist
美国SEIKO手表
- 策划产品, 管理 电子商务 website and content, 负责销售, 优化内部网站搜索, 处理用户体验设计, and performed A/B testing 和报告. 创建 weekly and monthly 电子商务 reports and analyzed KPIs for growth.
- Managed day-to-day 1P and 3P operations for 亚马逊 Marketplace, 包括产品设置, 销售, 复制编辑, 亚马逊的促销活动, 和Vine项目. Collaborated one on one with 亚马逊 account managers to grow within our category.
- 创建, 管理, 优化后的产品, 品牌, and demand-side platform (DSP) campaigns for 亚马逊 Ads. 建 and optimized 亚马逊 store pages.
- Launched and 管理 the Seiko Watch affiliate program and onboarded dozens of major publishers.
数字营销 and 电子商务 Associate
ZWILLING J.A. 亨克尔
- 创建, 管理, 优化后的产品, 品牌, and DSP campaigns. Launched 亚马逊 store pages and surpassed 2019 ad revenue goals with an average return of 9:1 across all 品牌s.
- Launched and 管理 从属营销 that is now a category leader and on pace to double 2020 revenue goals while maintaining 10:1+ returns.
- 建, 设计, and 管理 over eight websites for the ZWILLING Group's 品牌s, 包括用户体验设计, 数字营销, 内容创作, 管理, 和文案.
- Managed an 电子商务 site by curating products, 管理内容, 销售, tuning internal site search, 设计用户体验, 进行A/B测试, 和报告.
- 设计, 实现, and administered multiple Salesforce clouds within the organization, including Help Desk Software, 销售云, 云服务, 和商业云.
项目历史
Website Management for Manufacturing Company
建, 设计, 策划, and 管理 over eight websites for one of the largest manufacturers of kitchen products.
烹饪工作室
创建 and 管理 a website for a cooking studio and helped build and run its business.
As a digital marketing associate, 我建, 设计, and 管理 the cooking studio's website, 包括用户体验设计, 数字营销, 内容创作, 和文案. In addition, I assisted in building and curating the business.
滑雪的评论
Launched and 管理 a ski gear review website, partnering with some of the best 品牌s and athletes in the industry.
教育
Certification in Business and Entrepreneurship
Westchester Community College - Valhalla, New York, USA
Associate's Degree in 市场营销
Westchester Community College - Valhalla, New York, USA
认证
谷歌广告 Search Certificate
谷歌
亚马逊 Display Ads Accreditation
亚马逊
Salesforce Trailhead Ranger
Salesforce
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