乔安娜 is 可用 租用
雇佣 乔安娜乔安娜Chiarello
验证专家 in 市场营销
市场营销专家
位置
纽约，纽约，美国
至今成员总数
2022年10月28日
乔安娜 is a visionary brand and marketing leader with a strategic and detail-oriented approach to execution. 她有战略方面的背景, 视觉设计, and marketing to devise and implement effective traditional and 数字 marketing campaigns for diverse industries. 乔安娜在推动销售业绩方面有着丰富的经验, 铅一代, 品牌认知度, 以及观众参与.
项目的亮点
事件营销: Development, Production, Content Generation, Social Strategy
Produced a 3-day immersive brand experience that resulted in direct sales and 社会 media campaigns, 获得超过3100万的社交和PR印象, 115,000次社交活动, 9个媒体位置, 113个社交帖子.
GTM战略:在波士顿市场推出优衣库
Opened the first 优衣库 flagship store in Boston inside the historic Faneuil Hall Marketplace and increased 铅一代 to grow online channels and brand awareness.
从属营销: Launched Influencer and 电子邮件营销 Programs for New Startup
Increased site traffic by 30% with a 5:1 ROI and grew new subscribers by 60%.
专业知识
工作经验
营销顾问
2020年至今
自由的客户
- 以电子商务, 数字, 社会, 以及新品牌的电子邮件营销策略, 包括网站管理, 内容开发, 促销活动计划, 包装设计.
- Increased 铅一代 by 30% month-over-month with a cross-channel acquisition strategy.
- Achieved a 32% open rate on email campaigns with around a 3% click rate.
- 在Facebook和Instagram上获得11%的参与度.
- Optimized batch and triggered email campaigns through A/B testing to improve click-through rate (CTR), 邮件的打开率, 收入，进行细分和分析.
- Developed a strategic affiliate program aligning with high-converting, upper-funnel content partners that increased site traffic by 30% with a 40% ROI. 新用户增长了60%.
市场及传讯总监
2017 - 2020
罗杰杜彼北美(历峰集团)
- 指导包括批发在内的NA品牌营销策略, 零售, 与企业合作，采用360度全渠道方法. Led creative direction and devised go-to-market strategies with accountability for a $10 million budget.
- Launched US 社会 media strategy across 400,000+ followers and four brand accounts.
- Facilitated corporate 合作伙伴关系 with Automobili Lamborghini and Pirelli, producing year-long brand activations that generated cross-channel and co-branded content that drove 30% in additional sales.
- Engineered authentic brand 合作伙伴关系 that garnered over 31 million 社会 and PR impressions, 115,000次社交活动, 9个媒体位置, 113个社交帖子, resulting in a 17% lift from usual performance and increased conversion rates.
- Developed the first phase of the 社会 response plan following COVID-19, 包括过渡到在线新闻预览, 树干显示, 数码产品设计.
高级市场经理
2015 - 2017
优衣库
- Spearheaded a go-to-market strategy for six new markets and performed market 研究 to develop sales-generating events and influencer strategies that drove online sales and site traffic in key expansion areas and 11 new store locations.
- 达到750美元,销售额增加了1000万, 100,000封新邮件, and a 2% increase in-store traffic nationally through implementing an innovative national sampling initiative for two major product categories.
- 建立了一个联盟营销计划, including an influencer campaign that produced 400+ images with a reach of four million. 生成一个7.6%的参与率，比全国平均水平高出80%左右.
- Developed multiple global product campaigns with a $10 million budget from conception through implementation across TVCM, 印刷广告, 以及数字和店内资产.
- Streamlined integrated marketing strategies and campaigns to break down the silos between eCommerce and 零售.
营销经理
2011 - 2015
优衣库
- Planned and executed local and national seasonal marketing strategies for new markets, 包括媒体购买, 数字的伙伴关系, 产品分配. 集体开业销售完成目标的110%.
- Developed and coordinated media and program budgets up to $2 million per campaign, 每个季度都比预算低20%左右.
- Led and managed a team of three direct reports with oversight of internal cross-functional teams on a project basis, 包括产品营销, 合作伙伴关系, 研究, PR与创意, 以及外部机构.
项目历史
事件营销: Development, Production, Content Generation, Social Strategy
Produced a 3-day immersive brand experience that resulted in direct sales and 社会 media campaigns, 获得超过3100万的社交和PR印象, 115,000次社交活动, 9个媒体位置, 113个社交帖子.
罗杰杜彼, 瑞士奢侈手表公司, was looking to launch a product in a unique way and enable the sales team to engage with clients and generate sales. Collaborating with local wholesalers and utilizing an ambitious partnership with Automobili Lamborghini, 罗杰杜彼 hosted clients with high customer lifetime value to experience the brand and be the first to see a new limited edition product.
在整个活动中, I directed the talent and content team to generate the shot list and served as a liaison between influencers and headquarters C-suite executives. I also managed the budget and negotiated all contracts with vendors, 场馆, 运输, 餐饮, 和人才. 活动前, I secured paid media and programmatic advertising to continue the momentum and increase brand awareness. I trafficked all ads, native content, and posts and managed the campaigns from start to finish.
在整个活动中, I directed the talent and content team to generate the shot list and served as a liaison between influencers and headquarters C-suite executives. I also managed the budget and negotiated all contracts with vendors, 场馆, 运输, 餐饮, 和人才. 活动前, I secured paid media and programmatic advertising to continue the momentum and increase brand awareness. I trafficked all ads, native content, and posts and managed the campaigns from start to finish.
GTM战略:在波士顿市场推出优衣库
Opened the first 优衣库 flagship store in Boston inside the historic Faneuil Hall Marketplace and increased 铅一代 to grow online channels and brand awareness.
The strategy for the young market included a 360-degree approach and a 6-month marketing lead, 包括大型户外广告购买, 付费数字媒体, 直接邮寄. 我创建了一个有影响力的活动，邀请了17位当地的有影响力的人, 从企业主到名人, 在所有开放市场内容中出现. 我进一步创建和管理所有开放资产, 包括印刷媒体, 直接邮件, 付费和有机社交, 付费数字媒体, 和电子邮件, 专注于波士顿市场.
Ultimately we achieved collective opening sales of 110% of the target through partner collaboration and campaign-driven marketing and advertising initiatives.
Ultimately we achieved collective opening sales of 110% of the target through partner collaboration and campaign-driven marketing and advertising initiatives.
从属营销: Launched Influencer and 电子邮件营销 Programs for New Startup
Increased site traffic by 30% with a 5:1 ROI and grew new subscribers by 60%.
I developed a strategic influencer affiliate program aligning with high-converting, upper-funnel content partners selected through an affiliate network. Focusing on mid-tier and micro-influencers with engagement rates greater than 5%, 我们看到流量和销量迅速增长. 将这一举措与附属电子邮件营销相结合, we utilized email links through influencers' email campaigns and promoted joint content through owned email marketing.
教育
2006 - 2008
美术学士学位，主修设计
艺术学院-达拉斯，得克萨斯州，美国
认证
2022年9月至今
提出问题以做出数据驱动的决策
谷歌
2022年9月- 2023年9月
谷歌广告搜索认证
谷歌
2022年9月至今
基础:数据，数据，无处不在
谷歌
有效的合作
如何使用Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
分享你的需求
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
选择你的才能
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
开始你的无风险人才试验
与你选择的人才一起工作，试用最多两周. 只有当你决定雇佣他们时才付钱.
对顶尖人才的需求很大.
开始招聘