杰克麦道夫

Built an effective B2C lead generation strategy for Keith's business by targeting specific audiences on 脸谱网, pointing qualified and interested leads to his eBook, and converting them with an optimized landing page.

对于这个项目, I planned to strategize and create new, 有关, 以及转化优化的广告文案, build segmented audiences based on specific 关键字 themes and match types, and run a series of A/B tests at the bid, 关键字, 广告复制水平. By month two, the media plan was generating a ROAS above $4 at a strong volume.

Shana is a professional business coach who came to me with the idea of creating a LinkedIn campaign. After looking at her goals and 可用 options, I determined that a 脸谱网 campaign would give her a higher chance of success with a lower cost per lead and a broader reach.

I started this project by getting on a call with Brad, 一个企业家, 作者, 演讲者, 律师, and coach specializing in the transfer of closely held businesses, to better understand his goals and what he was ultimately looking for. 在和Brad谈过之后, it became clear that an 搜索引擎优化 audit would be the most effective first step with a few simple 搜索引擎优化 changes based on our findings. He also needed a custom analytics dashboard to easily understand the B2C traffic coming to his website and glean valuable insights.