Ijaz Shaikh，加拿大安大略省马卡姆市的市场营销专家
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Ijaz Shaikh

Verified Expert  in Marketing

Marketing Expert

Location
加拿大安大略省的马卡姆
至今成员总数
September 7, 2022

Ijaz is an accomplished digital marketing strategist with extensive experience overseeing the development of digital marketing campaigns, eye-catching ideas, 品牌策略. He has planned, organized, directed, established, 并在运营上实施SEO和付费, owned, 赢得媒体策略 for renowned brands such as HearingLife Canada, Samsung, Glenmark制药, Volkswagen, and Allianz. Ijaz愿意利用他的专业知识来帮助新客户.

Marketing StrategyGrowth HackingLocal SEO活动管理转化率优化(CRO)Product MarketingKeyword Research社交媒体内容SEO关键词研究Social MediaEmail Marketing搜索引擎营销(SEM)Content Strategy搜索引擎优化(SEO)On-page SEO电子邮件营销自动化GA4SEMrushGrowth展示广告Facebook Ads语音搜索优化尖叫青蛙SEO蜘蛛Digital MediaWeb Analytics

Project Highlights

Wajax
优化Wajax加拿大网站的内容和布局, 从而提高30%的自然流量和15%的转化率.
HearingLife加拿大SEO优化
从SEO角度优化了220个诊所位置页面, improving local discoverability and growing leads and conversions by 35% in the financial year of 2019.
Allianz Insurance
Devised digital marketing strategy and execution plan to help promote brand and products.

Expertise

数字营销策略Facebook AdsGoogle AnalyticsGoogle SEOGoogle Tag ManagerLinkedIn MarketingScreaming FrogSemrush

Work Experience

高级数字营销经理

2021 - PRESENT
Advertising Agency
  • 为品牌制定SEM和SEO策略, 使用不同的工具, 比如Semrush和Google Analytics, 提高整体流量和转化率, 包括SEO得分, and impact the organic traffic and page ranking by over 20% in six months.
  • 使用Semrush和BrightEdge工具来引导策略, execution, analysis, cost estimation, and reporting efforts for seven brands in the industrial manufacturing, food and beverage, 金融咨询行业.
  • 监督一组内容作者进行页面优化, including title, meta fixes, and long-form content creation with in-built keyword research to increase organic traffic by more than 25% yearly. 我还做过语音搜索优化.
  • 执行客户管理和数字沟通策略, 包括开发和实施跨付费的数字媒体, owned, and earned channels to elevate brand salience and drive revenue growth.

SEO Strategist

2023 - 2024
SimplyWise, Inc.
  • 设计内容策略, helping to identify relevant topics through high keyword volume to grow organic traffic and conversions. 有机流量提升30%以上.
  • Designed an SEO brief for copywriting to create detailed content for uncovered topics, 帮助建立程序化页面，以提高有机流量.
  • Developed an AI video idea to have built-in videos to improve organic traffic and conversions through SERP.

数字营销专员

2019 - 2020
HearingLife Canada
  • Built the campaign and social media strategy and execution holistically while piecing together all the data, audiences, 以及一流的营销技术. Collected and analyzed the data and created data visualization for the campaign.
  • Oversaw financial planning to ensure efficient spending and return on investment (ROI) for all digital investments and team operations, 管理各渠道100万美元的预算支出, 投资回报率提高10%.
  • 领导SEO和付费的发展, owned, and earned media acquisition strategy across all digital channels—affiliates, search, social, programmatic, 以及显示——将数字收入提高50%以上.
  • Devised a targeted search campaign with different messaging and landing pages for different customer search journeys, relevancy, and customer experience to impact traffic and digital revenue generation by 10% more than before.

副客户总监

2015 - 2019
Cheil India
  • 管理一个九人小组和一个P&L of $5 million that I championed with end-to-end digital advertising campaigns for Samsung, Jet Airways, Abbott, and Glenmark.
  • 开拓了新的定位，推出了Get More, a digital-first brand campaign for Jet Airways leveraging digital to strengthen their brand perception and offerings across programmatic 以及社交渠道 leading to a jump of 21% growth in revenue.
  • Used Google Analytics research to work out a targeted media display and pay-per-click campaign promoting products and services of Jet Airways across different consumer segments to improve sales revenue by 10% month on month.

Account Manager

2010 - 2015
Grey
  • Accomplished India's first-ever Twitter campaign for Volkswagen #Anything4Jetta, 推动询问量比传统媒体高出25%.
  • 使用谷歌AdWords和关键字规划师, devised and executed a unique YouTube campaign for Volkswagen's launch of the new variant of its prominent car Jetta, 导致询盘比平均水平增加50%以上.
  • 建立一个社会媒体营销(SMM)和SEO活动, 安联保险的“女性应该”, 邀请用户在谷歌上进行搜索查询, thereby creating a positive perception and salience for their women-linked insurance products.

Influenster

Devised and executed an SEO-led strategy for growing consistent organic traffic for Influenster, an influencer-led SaaS platform to help them build and grow their conversions and revenue funnel from organic traffic.

进行技术, on-page, and competitor audits to recommend a cohesive SEO plan to build and grow organic traffic consistently. Conducted keyword gap analysis to identify contextual topics to consumers, helping in on-page and content optimization to improve the average time-on-page efficiencies. Set up a domain migration plan to ensure they wouldn't lose organic traffic and conversions when migrating to the new website.

Wajax

http://www.wajax.com/

优化Wajax加拿大网站的内容和布局, 从而提高30%的自然流量和15%的转化率.

Worked with SEO writers and tech developers to optimize the layout and on-page content for the Wajax Canada website through focused keyword research. 专注于对页面的影响, technical, and local SEO, 影响能见度, traffic, 以及不同网站部分的参与度, such as ERS, brands, 以及工业零部件.

HearingLife加拿大SEO优化

http://www.hearinglife.ca/centers/brampton

从SEO角度优化了220个诊所位置页面, improving local discoverability and growing leads and conversions by 35% in the financial year of 2019.

借助高影响力的关键词, 页面速度优化, 直观的用户界面, 我们优化了所有诊所页面. It improved their local visibility and organic traffic and positively impacted leads and conversions.

毕马威加拿大SEO优化

http://home.kpmg/ca/en/home.html

优化网站内容, 从而影响其有机可见度, traffic, engagement, 转化率同比增长25%以上.

Worked on optimizing content across different website sections through focused keyword research. 旨在影响有机可见性, traffic, engagement, 和转换，以提高咨询, tax, 家族理财室服务的年增长率超过25%.

Allianz Insurance

http://www.youtube.com/watch?v=kFd9ppXoudI&t=4s

Devised digital marketing strategy and execution plan to help promote brand and products.

Built a unique paid media and SEO campaign Women Should for Allianz Insurance, 邀请用户在谷歌上进行搜索查询, thereby creating a positive perception and salience for their women-linked
insurance products

Jet Airways

http://docs.google.com/presentation/d/14URmCahDOIooUr5jlg9O9t2G2N63yB_m/edit?usp=sharing&ouid = 116339199954747880616&rtpof=true&sd=true

Created and launched Get More, a digital-first brand campaign for Jet Airways.

开拓了新的定位，推出了《欧博体育app下载》, a digital-first brand campaign for Jet Airways leveraging digital to strengthen their brand perception, offerings, 以及在数字领域的存在, programmatic, 以及社交渠道, 导致直接门票销售增长21%. 我还制定了定价策略并管理了活动.

犬类产品印度

带头进行付费搜索引擎优化, social and media strategy to build campaigns and online sales funnels for 犬类产品印度 to help build a digital revenue stream.

Using paid, owned, 赢得媒体策略, we've built a consistent revenue stream from eCommerce for 犬类产品印度 and helped them achieve an ROI target of 1:3.

I introduced and increased the contribution of digital aspects in their revenue mix by 15%, quarter on quarter, 通过付费媒体和SEO策略.
2009 - 2011

市场营销工商管理硕士(MBA)

孟买大学-孟买，印度

2005 - 2008

信息技术学士学位

孟买大学-孟买，印度

Core

Digital Marketing, Google SEO, Local SEO, 数字营销策略, Google Tag Manager, Social Media, Email Marketing, 营销技术(MarTech), Marketing, SEO Tools, 搜索引擎营销(SEM), Brand Strategy, Brand Marketing, Content Strategy, Marketing Strategy, 搜索引擎优化(SEO), 社交媒体营销(SMM), 客户细分, On-page SEO, Content Creation, Audience Targeting, Lead Generation, Paid Advertising, 市场策, 社交媒体策略, 活动管理, 转化率优化(CRO), Inbound Marketing, Organic SEO, SEO Content, Ads, Funnel Analysis, Product Marketing, 市场推广(MarCom), SEO Audits, Keyword Research, 社交媒体内容, 社交媒体发帖, SEO关键词研究, Funnel Marketing, 销售业绩, 市场营销分析, 社交媒体管理, Growth Hacking, 公共关系(PR), Writing & Editing, Product Positioning, 电子邮件营销自动化, Market Research & Analysis, Instagram营销, Facebook Marketing, Content Marketing, 数字营销最佳实践, SEO Backlinking, Off-page SEO, WordPress SEO, Google Paid Ads, Link Building, LinkedIn Marketing, Facebook Ads, Google Ads, Twitter Ads, Email Campaigns, Digital Campaigns, Copywriting

Platforms & Tools

Screaming Frog, Google Analytics, Ahrefs, Google Data Studio, Instagram Ads, Marketing Platforms, Facebook广告经理, Asana, Advertising Tools & 平台，Google Analytics 4, Twitter Marketing

Technical

谷歌搜索控制台，HTML, CSS

Business Models

B2B, 企业对消费者(B2C), B2C, SaaS产品营销, Business Models, 企业对企业(B2B)

Other

Semrush, Digital Media, Digital Strategy, Project Management, Growth Strategy, Strategy, Brand Building, Brand Positioning, Storytelling, eCommerce, Shopify, Media, Product Growth, Content Management, Web Analytics, Conversion Rate, Launch Strategy, Growth Marketing, 营销归因, Websites, Conversion, Google Optimize, Consulting, Paid Media, Social Ad Design, Data Visualization, Data Collection, Portals, Product Launch, Pricing, Pricing Strategy, Data Analytics, Market Fit, 直接对消费者(D2C), Revenue Strategy, Paid Search, B2B潜在客户生成, Banking & Finance, Team Leadership, Leadership, Executive Coaching, Mentorship, Startups, Account Management, Healthcare, 登陆页优化, Analytics, WordPress, 竞争对手分析 & Profiling, Keyword Analysis, 新产品开发, Customer Journeys, Website Audits, Content Writing, Music, Programming, 数字通信, 语音搜索优化

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