Hanzel Corella, 市场营销专家 in 休斯顿，德克萨斯州，美国
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Hanzel Corella

验证专家  in 市场营销

市场营销专家

位置
休斯顿，德克萨斯州，美国
至今成员总数
2022年4月12日

十多年来, Hanzel has been launching new products for both startups and Fortune 500 companies. 他在电子商务领域工作, 能源, 消费者的食品, 医疗保健, fintech, 的拥有权, 物联网(IoT), 以及太阳能产业. 作为产品顾问, 数字营销人员, 还是一家创意公司的主管, Hanzel is well-versed in digital marketing, 用户体验设计, 以及网页和移动开发. He will help you acquire new customers while improving your marketing funnel strategy.

市场营销分析搜索引擎优化(SEO)谷歌广告转化率优化(CRO)Facebook的广告关键字研究电子商务品牌营销增长的市场营销品牌建设销售业绩电子邮件广告数字媒体获取客户网络分析mareto的移动广告亚马逊的搜索引擎优化手机应用营销

项目的亮点

LetsLaunch – Crowdfunding for Local Business
Developed and managed Facebook, LinkedIn, and Google campaigns for LetsLaunch. Monthly customer acquisition growth rates reached 100% or higher. We grew so much that LetsLunch was acquired in two years.

专业知识

转化率优化(CRO)数字营销策略增长的市场营销关键字研究市场营销分析付费广告搜索引擎优化(SEO)电子商务

工作经验

数字营销经理

2022年至今
的Hoag
  • Worked with senior executives to create a marketing plan for a portfolio of digital ventures, 包括一个远程医疗应用, 产后手机应用, 以及在线医生访问工具.
  • Used marketing strategies to test messaging and features, which informed and shaped the development of the product itself.
  • 启动搜索, 显示, and social media ad campaigns and mobile advertising and worked on search engine optimization (SEO) to drive the acquisition of new customers.

产品主管

2019 - 2022
货到付款
  • Audited the user journey from ad to purchase using Google Analytics, Mixpanel, and Segment. Re-designed website, call to action, and marketing strategy to increase conversion rate by over 25%.
  • 制定营销策略, including mobile advertising and marketing processes, 并聘请了一个内容团队, video, and social media managers to increase new customer acquisition and reduce the CTA to below $2.
  • Conducted market research in the fintech industry. Interviewed customers to generate compelling use cases, a new brand, and new product features.
  • A/B-tested video, GIF, and image ads. I launched a new ad every week and adjusted the spending and targeting daily.

Senior 产品经理: Sales Intelligence and 市场营销 Automation

2020 - 2021
百事可乐
  • Built a rule-based automation platform for managing multiple keyword campaigns on 电子商务 sites like Amazon and Walmart. Our tool managed over 10 million in monthly spending and increased efficiency.
  • Partnered with sales directors in FLNA and PBNA to ingest out-of-stock information from various retailers and send alerts and notifications to field reps, increasing our 电子商务 fulfilled orders by 5–10%.
  • Led the redesign of our 电子商务 sales intelligence platform. Wrote the requirements for the pages, tables, and visualizations of this data analytics tool.
  • Used mareto的 for marketing automation and lead management and engagement.

产品负责人

2020 - 2020
国歌
  • Performed the duties of a project manager, 系统分析师, and product manager for the IngenioRx Pharmacy Benefits app. Interviewed business stakeholders and translated requirements into easily executable stories and team tasks.
  • Led a remote Toptal team to develop an app that allows users to order prescription medication. 国歌是一家大公司. The challenge was capturing all that drug data, 业务规则, 健康计划, and scenarios into an easy-to-use mobile app.
  • Reported app performance such as total orders per week and monthly active usership and progress to management and resolved risks across the organization.

董事总经理

2017 - 2019
海拔工作室
  • Sold over $1 million in tech, design, and marketing services. Our clients ranged widely from real estate to fashion.
  • Grew the agency team from five to 50 employees in three countries. Had a team of six marketers doing paid media, 付费搜索, 社交媒体的有机增长, 内容营销.
  • Developed and launched over ten consumer-facing mobile apps, websites, and startups.
  • Implemented design thinking and agile development processes internally and externally as a consultant.

产品经理

2016 - 2016
Centrica
  • Developed go-to-market strategies for the mobile app controlling the Hive branded suite of smart devices in the US.
  • Designed new features and wrote requirements for our 能源 insights online platform collaboratively.
  • Prepared market research, web analytics, and presentations. Conducted customer interviews, small focus groups, and developed marketing personas.

LetsLaunch – Crowdfunding for Local Business

Developed and managed Facebook, LinkedIn, and Google campaigns for LetsLaunch. Monthly customer acquisition growth rates reached 100% or higher. We grew so much that LetsLunch was acquired in two years.

LetsLaunch was a crowdfunding site for local businesses who found me through word of mouth. Unique to this engagement was the opportunity to create the marketing strategy and campaigns from scratch. We did customer persona research and spoke a lot about brand strategy before developing ads. After the campaigns were launched, we adjusted them daily and added new creatives weekly. We constantly tested but didn't let us slow us down, which is why I was able to achieve my highest growth rates with them.
2009 - 2011

经济学硕士学位

波士顿大学-美国马萨诸塞州波士顿

2005 - 2009

工程学士学位

MIT | Massachusetts Institute of Technology - Cambridge, MA, USA

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