之一之一Apurva Mahendra, 市场营销专家 in 加拿大安大略省多伦多
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之一之一Apurva Mahendra

验证专家  in 市场营销

市场营销专家

位置
加拿大安大略省多伦多
至今成员总数
2023年5月12日

之一Apurva is an experienced B2B marketing professional with 10+ years of experience in marketing for B2B SaaS products and IT service offerings. She worked with 汤森路透(Thomson Reuters) and Wipro in APAC and NA and led marketing for a social enterprise. 之一Apurva在建设活动方面有着良好的记录, 主要发射, and creating content for large organizations and early-stage startups. 她精通表格法，雄辩法和帕铎法.

产品营销整合营销产品发布营销自动化公共关系(PR)需求一代铅一代分析市场情报营销咨询市场研究营销传播

项目的亮点

B2B SaaS平台|产品发布
Launched products in three markets with over $1 million in marketing-attributed sales. 开创了Wipro的思想领导力项目, with a sevenfold increase in leads from 5+ partner events and 6+ CXO sessions in Europe.
客户案例研究
Produced 10 案例研究 in eight months, twice as much as the initially set target. The result was an improvement in the voice of the customer, product understanding, and sales wins.

专业知识

案例研究内容市场策整合营销市场研究产品发布产品营销思想领导

工作经验

产品营销经理

2020 - 2022
汤森路透(Thomson Reuters)
  • Led solutions marketing for 汤森路透(Thomson Reuters)' SaaS offerings in five countries, driving successful go-to-market strategies and achieving strong sales results.
  • 为8个以上的产品创造了引人注目的营销内容, 包括销售手册, 网站页面, 案例研究, 宣传册, 信息图, 还有产品视频.
  • Boosted thought leadership and customer testimonials for 汤森路透(Thomson Reuters)' products, resulting in a fivefold growth in content and increased market visibility.
  • Launched successful go-to-market programs and product launches in three markets, generating over $1 million in marketing-attributed sales.
  • 与一系列利益相关者合作, 包括10+现场营销人员, 5+个产品线索, 20 +合作伙伴, and 30+ sales reps to deliver effective marketing strategies and achieve business goals.
  • Advised stakeholders across the organization on key marketing matters, 比如市场情报, 竞争分析, 角色分析, 市场趋势, 和消息传递, 推动更好的协调和决策.
  • Supported a 50-person sales organization by creating valuable sales assets and managing a sales portal with over 400 materials, 导致下载量增加了4倍.

Assistant 市场营销 Manager | 产品营销, North America

2016 - 2019
Wipro
  • Developed and executed successful marketing strategies for 3+ product launches, 创建引人注目的产品信息, 推荐视频和案例研究, 白皮书, 视频, 和battlecards.
  • Pioneered a highly successful thought leadership program for Wipro, presenting it at 5+ partner events and 6+ CXO sessions in Europe. The program generated a remarkable sevenfold increase in leads.
  • Enhanced Wipro's positioning in Gartner Magic Quadrant and Forrester Wave reports by managing relationships with analyst firms and facilitating 20+ analyst engagements.
  • Positioned Wipro at 20+ trade shows and conferences and launched 6+ highly successful partner marketing campaigns with AWS, 微软, 甲骨文, 和SAP, driving business growth and increasing brand recognition.
  • Spearheaded product marketing and thought leadership initiatives for Wipro's product portfolio across the US and Canada.

总监|市场与伙伴关系

2011 - 2014
SaveLIFE基金会
  • Led marketing communications for the SaveLIFE基金会, building a team from scratch and securing national and international media coverage, resulting in a strong reputation as a respected social impact organization.
  • 实现50%的网络流量和社交媒体增长, 100+ articles in 30+ outlets such as The Wall Street Journal and Al Jazeera, 筹款增长十倍, 两项国际奖项.
  • Managed social media campaigns and partnerships with 40+ corporations, 学术界, 政府, 以及国际组织.
  • 制定竞选策略, 创建内容, 分析结果, and collaborated on joint marketing activities and community events.
  • Represented the organization as a spokesperson in five international and national forums.

B2B SaaS平台|产品发布

http://www.thomsonreuters.com.sg/en/products-services/global-trade-overview.html

Launched products in three markets with over $1 million in marketing-attributed sales. 开创了Wipro的思想领导力项目, with a sevenfold increase in leads from 5+ partner events and 6+ CXO sessions in Europe.

• Launched successful go-to-market programs and product launches in three markets, generating over $1 million in marketing-attributed sales.
•为8个以上的产品创建引人注目的营销内容, 包括销售手册, 网站页面, 案例研究, 宣传册, 信息图, 还有产品视频.
• Boosted thought leadership and customer testimonials for 汤森路透(Thomson Reuters)' products, resulting in a fivefold growth in content and increased market visibility.

思想领导计划|智能应用

http://www.wipro.com/content/dam/nexus/en/service-lines/applications/latest-thinking/smart-applications.pdf

Pioneered an exceptionally successful thought leadership program for Wipro, presenting it at 5+ partner events and 6+ CXO sessions in Europe. The program generated a remarkable sevenfold increase in leads.

At Wipro, we faced the challenge of differentiating our AI and CX platforms in a crowded market. 为了解决这个问题, 我启动了智能应用营销计划, a thought leadership initiative focused on producing high-quality, differentiated content centered around smart applications. 与产品团队紧密合作, 销售团队, 主题专家, I established Wipro as a trusted authority in the space, resulting in increased engagement on our website and social media channels. Sales teams reported that the thought leadership content helped them close deals.

客户案例研究

http://mena.thomsonreuters.com/en/products-services/global-trade-management/global-trade-content/customer-stories.html

Produced 10 案例研究 in eight months, twice as much as the initially set target. The result was an improvement in the voice of the customer, product understanding, and sales wins.

作为亚太地区的产品营销专家, I launched a project to address the lack of 案例研究 and the voice of the customer for our product, resulting in poor sales wins and limited product understanding. I convinced the sales team to introduce me to customers. I partnered with friendly customers to create 案例研究 and involved them in different campaigns. I also assessed gaps in the go-to-market strategy and developed a sales enablement portal and campaign pages.
2015 - 2015

市场营销MBA(交换项目)

康奈尔大学-伊萨卡，纽约州，美国

2014 - 2015

市场营销工商管理硕士(MBA)

S.P. Jain Institute of Management and 研究 - Mumbai, India

2019年9月至今

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