Pankhuri is 可用 租用
雇佣 PankhuriPankhuri钱德拉
验证专家 in 市场营销
市场营销专家
位置
加拿大安大略省多伦多
至今成员总数
2022年9月7日
Pankhuri is a marketing professional with 10 years of experience strategizing and executing digital marketing campaigns. She has led campaigns to drive customer acquisition, 订婚, 保留, 铅一代, and upper- funnel tactics like improving brand awareness and consideration. Having worked with large organizations and consulted startups on content strategies, Pankhuri is an expert in creating optimized digital journeys using content and marketing automation frameworks.
项目的亮点
Search Engine Optimization at IGM金融
Drove a 5% YOY increase in organic search share of voice using generic keywords.
Always-on Campaign to Increase the Contribution of Digital Channels to an Investment Book
Increased transaction volume growth by over ten times and value growth by 5.5倍. The contribution of the digital channel to the bottom line increased from 4% to 13%.
营销自动化框架
Created marketing automation capabilities using Unica for email campaigns and achieved an incremental response of 11% on adoption and 订婚 goals.
专业知识
工作经验
数字营销经理
2020年至今
IGM金融
- Led a paid media campaign strategy using programmatic, 社会, 本地的, and other methods for target audiences across IG Wealth Management and Mackenzie Investments. The paid media campaigns drove new household acquisition at the rate of 12%.
- Developed a search engine optimization (SEO) content strategy and aligned content creation, which led to a 5% year-over-year increase in share of voice (SOV).
- Developed and tested a personalized prospect journey experience using Adobe Target based on audience segments that drove an increase in consideration and conversion key performance indicators (KPIs).
- 利用Adobe的分析, 谷歌分析, 还有其他测量工具, track, and report on the effectiveness and impact of digital marketing solutions.
绩效营销主管
2018 - 2020
马辛德拉金融
- Increased an online investment sale volume by ten times and an overall transaction value by 5.5倍 by running targeted paid media campaigns.
- Achieved 7% growth in a lead-to-sale conversion rate for fixed deposit investments by improving a customer journey.
- Worked with affiliate partners to grow email marketing contribution to customer acquisition from 4% to over 25%.
营销经理
2015 - 2018
Axis银行
- 采用开, 订婚, and 保留 of customers on digital banking channels, 比如Axis移动应用, 轴好, 还有网上银行.
- Created marketing automation capabilities using Unica for email campaigns and achieved an incremental response of 11% on adoption and 订婚 goals.
- Reduced cost by 26% through sharper targeted email campaigns by segmenting customers' history, 帐户类型, 银行行为.
- Conceptualized and launched a successful campaign to promote safe banking habits for brand 订婚 generating eight million views and over 57,000股.
- Led a campaign to increase applications by 32% for a recruitment initiative called Young Banker's Program.
助理市场经理
2012 - 2015
Mahindra Holidays and Resorts India Ltd
- Achieved a 12% increase in resort bookings by executing email campaigns based on customer segmentation.
- Increased voucher redemption by 28% by personalizing email communication.
- Optimized the lead nurturing process to improve the efficiency of the sales funnel by 6%.
项目历史
Search Engine Optimization at IGM金融
http://www.ig.ca/en/insights/your-financial-lifeDrove a 5% YOY increase in organic search share of voice using generic keywords.
IGM金融公司. is a leading Canadian wealth and asset management company. I developed an SEO content strategy and aligned content creation to best practices and industry standards. I also ran site audits to highlight technical improvements to the digital product managers and developers.
Always-on Campaign to Increase the Contribution of Digital Channels to an Investment Book
Increased transaction volume growth by over ten times and value growth by 5.5倍. The contribution of the digital channel to the bottom line increased from 4% to 13%.
马辛德拉金融, one of India's top vehicle financers, offers investment products. 为了竞选, the target audience was based on specific interests and geo-targeted within metropolitan and tier 1 cities. We used the CRISIL rating to ensure that the communication was focused on high-interest rates and the brand's trustworthiness. Media used included paid search, displays, 社会 media, and emails.
营销自动化框架
Created marketing automation capabilities using Unica for email campaigns and achieved an incremental response of 11% on adoption and 订婚 goals.
Axis银行 is the third-largest private bank in India, offering a wide assortment of financial products. The marketing automation framework also reduced costs by 26% through sharper targeted email campaigns by segmenting customers' history, 帐户类型, 银行行为.
教育
2010 - 2012
Master of Business Administration in 市场营销
Goa Institute of Management - Goa, India
认证
2020年11月至今
BrightEdge认证
BrightEdge
2020年8月至2022年9月
邮件营销认证
Hubspot的
2020年7月- 2022年8月
内容营销认证
HubSpot的
2020年4月- 2022年5月
Inbound 市场营销 Certification
HubSpot的
2020年3月至今
Sales and 市场营销 Certificate
汉伯学院
2019年5月- 2020年5月
谷歌广告认证
谷歌
2019年4月- 2020年4月
谷歌分析认证
谷歌
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