约瑟夫Hollinshead

On a recent marketing project, I found that the main web funnel was not converting paid traffic. It gathered personalized user information and led to a sales page with few conversions. A full analysis revealed friction points, messaging confusion, and slow page speeds. 50%的用户是从登陆页面跳转过来的, and higher-than-expected bounce rates were further down the funnel.

I hypothesized that the bounces were due to inconsistent landing page messaging and a friction point in the middle of the funnel. 为了解决这个问题, 我创建了一个测试计划来减少步骤, 巩固形式, 删除电子邮件确认, 优化页面速度.
Testing results showed that the changes greatly improved funnel flow, 增加导致, 最终实现了3%的销售转化率.

Despite efforts to optimize the page loading, the analytics showed persistent issues. I then had the development team recreate the funnel on a low-code platform. This move received a 97% performance rating compared to the original 25%-50%.

The move to a faster platform doubled the sales conversion rate to 7%, 收购超过150家,在3个月内联系了5000个电子邮件.

I created a custom referral marketing program and sales funnel for a startup electricity management company that leveraged 电子邮件营销 and social media retargeting and a sales funnel to generate leads and boost customer membership purchases.

The company faced challenges in acquiring paying customers and convincing them to pay a subscription fee for what was seen as a traditionally free service. 口碑广告和推荐是有效的, but the inbound call-based sales approach led to disappointing conversion results.

与CEO合作, CTO, 还有一个开发团队, I designed a referral program and a “self-service” sales funnel that integrated real-time electricity usage and a personal savings calculator. 由于公司复杂的后端系统, a custom-coded solution was needed to create a self-serve customer experience.

This new referral system and “self-service” funnel significantly increased customer referrals, 减少呼入电话, 回答常见问题, 提高销售转化率, 减少客户流失, and increased customer membership length from six to 24+ months and LTV from $120 to $360+.

While working in a recent role as a digital marketing specialist for an eCommerce company, one of my tasks was optimizing the performance of the 电子邮件营销 channels.

在审查每日电子邮件活动的表现时, I noticed that the open rates and click-through rates had stagnated with open rates < 8% and CTRs around 1% - which resulted in a decreased sending server performance and revenue generated from this channel.

与电子邮件开发团队合作, I created a detailed plan to review the end-to-end delivery system, 测试新的模板设计和内容, 重新发起新的活动.

This project resulted in increased email open rates of 20+% (some select emails exceeded 40%) and an increase in email CTR to 4%, 这导致收入增加了34%.