Joe is available for hire
Hire JoeJoe Reid
Verified Expert in Marketing
Marketing Expert
Location
Dublin, Ireland
Toptal Member Since
July 14, 2023
乔是一名拥有12年经验的数字营销顾问, primarily with B2B SaaS organizations. He specialized in multiple disciplines, including UX, CRO, SEO, content marketing, SEM, paid social, and globalization at a Fortune 500 company. 他还在几家初创公司负责端到端的数字营销，同时还在代理公司工作. 乔利用这一经验，提供整合和有影响力的数字营销策略，并帮助组织扩大他们的数字营销活动.
Search Engine Optimization (SEO)Conversion Rate Optimization (CRO)Search Engine Marketing (SEM)Content Marketing StrategyLead GenerationGrowth MarketingGoogle AdsBrand MarketingHubSpotBrand DevelopmentMarketing StrategyInbound MarketingAnalyticsEmail MarketingSocial Media Marketing (SMM)Channel MarketingPPC AdvertisingScreaming Frog SEO SpiderDigital Marketing
Project Highlights
Product Page Optimization
Contributed to the redesign of product pages on Salesforce.com, delivering over 20% uplift in leads.
SEO-focused Content Campaign
领导创建了几个网页，这些网页成为Salesforce有机流量的最大驱动因素.包括“什么是CRM”和“什么是Salesforce”."
Restructuring Google Search Ads
提供创纪录的在线广告渠道，来自谷歌搜索广告的渠道与支出比率为10倍.
Expertise
Work Experience
Senior Manager | Digital Globalization
2020 - 2023
Salesforce
- 共同创建了一个全球分级模型，用于在整个营销组织中推广优先级, 确保项目规模合适，并与可用资源保持一致.
- 确定并实施对全球网页的改进，并协调高优先级网页的国际推出. 促进了产品页面的潜在客户的显著增加.
- 领导新的CMS和数字平台的全球化和规模化需求, 为内部和外部客户制定产品路线图和用户体验，并将全球内容上市时间缩短5倍.
- 管理区域部署和采用新的数字平台和营销活动.
Co-founder
2020 - 2022
Against The Tide Apparel
- 建立可持续发展的时尚品牌和社会企业.
- Grew the Instagram following to 2,通过专注于基于价值观的营销，在利基市场中有机地拥有400名追随者.
- 创造了六位数的销售额，拥有大量的回头客, 其中5%的收入捐赠给了慈善机构，同时教育我们的观众关注可持续发展问题，尤其是快时尚.
Senior Digital Marketing Strategist | EMEA
2019 - 2020
Salesforce
- 设计客户旅程框架和数字指南，使区域团队能够提供集成的服务, cross-channel digital experiences. The solutions were adopted across EMEA, LATAM, and APAC.
- Established a research, testing, and optimization program for the EMEA web team, securing dedicated resources.
- 设计并测试了一个新的演示体验，最终实现了一个全球升级的演示体验.
- Achieved a 16% lead uplift and a 15% pipeline YOY.
SEO Marketing Manager | EMEA
2014 - 2019
Salesforce
- 领导多个具有全球影响力的项目，如hreflang, Schema.org实施和SEO视频，提高了Salesforce的全球搜索可见性.com.
- Developed some of the highest traffic pages on Salesforce.com, including "What is CRM?" and "What is Salesforce?“CRM”在谷歌上排名第一，并赢得了精选片段空间.
- Achieved EMEA SEO traffic growth of 230% over four years, 37% YOY growth in the SEO pipeline, and a 35% ACV growth in the final year.
Online Advertising Specialist
2013 - 2014
Salesforce
- Restructured the UK Google Ads search account, 创建了一个高性能模型，该模型后来在整个EMEA进行了复制.
- 管理七位数的预算，并为英国销售团队提供了35%的潜在客户.
- 为点击付费(PPC)活动创造了创纪录的渠道和平均10倍的渠道支出, exceeding targets.
Digital Marketing Manager
2011 - 2013
SiliconCloud
- 同时管理8到10个客户，为每个客户提供完整的数字营销方案.
- 策划并执行端到端完整的数字营销计划, meeting and exceeding client lead generation targets.
- 管理所有重要客户，使我们两个最大客户的合同价值翻了一番.
- Leveraged multiple SEO tools and website crawlers (e.g., Screaming Frog) to drive results.
Project History
Product Page Optimization
http://www.salesforce.com/uk/products/sales-cloud/overview/Contributed to the redesign of product pages on Salesforce.com, delivering over 20% uplift in leads.
作为代表全球利益相关者的跨职能团队的一员，改善Sales Cloud产品页面的性能和可扩展性.
Leveraging data and insights from the regional markets, 我提出了一些建议，这些建议导致了成功的重新设计. The final design closely maps to my original sketches. The "Get the tools you need to sell faster and succeed now.部分在用户调研中获得了最积极的反馈. 我提出这个问题是为了回答客户如何实现本页面其他地方所述的结果和利益.
此后，这些页面在美国进行了进一步的迭代，页面数量大幅减少，这在很大程度上受到我对区域市场的页面性能见解的影响.
Leveraging data and insights from the regional markets, 我提出了一些建议，这些建议导致了成功的重新设计. The final design closely maps to my original sketches. The "Get the tools you need to sell faster and succeed now.部分在用户调研中获得了最积极的反馈. 我提出这个问题是为了回答客户如何实现本页面其他地方所述的结果和利益.
此后，这些页面在美国进行了进一步的迭代，页面数量大幅减少，这在很大程度上受到我对区域市场的页面性能见解的影响.
SEO-focused Content Campaign
http://www.salesforce.com/crm/what-is-crm/领导创建了几个网页，这些网页成为Salesforce有机流量的最大驱动因素.包括“什么是CRM”和“什么是Salesforce”."
Identified that Salesforce.com在EMEA的“CRM”等关键词排名不再像应有的那么靠前. 这是由于serp上出现的内容类型发生了变化. Where our product pages previously may have ranked, educational content started dominating the top positions.
Salesforce在“什么是Salesforce”一词上也没有排名?" which meant we did not control the brand narrative. 我领导的团队创建了一系列文章，旨在教育顶层客户关系管理的基础知识, Salesforce, 和相关的主题来重新获取这些高搜索词的搜索空间.
We eventually ranked first for "CRM," "What is CRM," and "What is Salesforce," overtaking Microsoft, Wikipedia, and other major sites in the process. 我们还捕获了特色片段区域，并确保我们的品牌在这些关键业务serp上高度可见.
我们创建的页面仍然是Salesforce上最引人注目和访问量最大的有机渠道.com.
Salesforce在“什么是Salesforce”一词上也没有排名?" which meant we did not control the brand narrative. 我领导的团队创建了一系列文章，旨在教育顶层客户关系管理的基础知识, Salesforce, 和相关的主题来重新获取这些高搜索词的搜索空间.
We eventually ranked first for "CRM," "What is CRM," and "What is Salesforce," overtaking Microsoft, Wikipedia, and other major sites in the process. 我们还捕获了特色片段区域，并确保我们的品牌在这些关键业务serp上高度可见.
我们创建的页面仍然是Salesforce上最引人注目和访问量最大的有机渠道.com.
Restructuring Google Search Ads
提供创纪录的在线广告渠道，来自谷歌搜索广告的渠道与支出比率为10倍.
管理英国和爱尔兰的广告客户，这是欧洲、中东和非洲最大的市场. Restructured the UK Google Ads account in my first month, 这带来的性能提升导致该模型在整个EMEA地区推广. 我还在2014年1月的一个月内交付了第一个7位数的管道数量，花费了10倍的管道-我的目标是花费8倍的管道.
Education
2007 - 2011
Bachelor's Degree in Management and Entrepreneurship
Dún Laoghaire艺术，设计和技术学院(IADT) -都柏林，爱尔兰
Certifications
MARCH 2023 - MARCH 2024
Google Ads Search Certification
JUNE 2016 - PRESENT
UX Foundation Training
UX Design Institute
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