整体品牌指引

The Toptal brand includes the Toptal标志, colors, typography, name, etc. Follow the guidelines on this page when creating Toptal content or using the Toptal brand for marketing purposes.

Toptal标志

The Toptal标志 consists of the blue text and graphic on a white background. Follow the guidelines below when using the logo for any purpose.

标志

Toptal标志

获取标志

你会得到什么??

  • 总标志在SVG格式
  • Toptal标志 for print use in EPS format
  • Toptal Emblem in SVG format
下载的标志

标志的间距

Toptal标志 spacing guides

间距

间距规则

  • The border must follow the size of the letter "o" on all sides.
  • The border must be white space.

商标政策

允许

  • Use the logo to market any Toptal material.
  • Use the logo for both print and web content.
  • Use the 300DPI version of the logo for print.
  • Use the CMYK version of the logo for print.

不允许

  • Do not cut, adjust, rotate, flip, reflect, or manipulate the logo.
  • Do not change the color of the logo.
  • Do not use less than the specified border width.
  • Do not use the logo for non-Toptal material.

颜色

The Toptal color palette reflects our brand personality—Bold, Authentic, Serious and Energetic. We represent our Bold and Energetic side through our core blue and core green which are both bright and saturated. We show our Serious and Authentic side with our deep, rational gray and our professional white.

主要的颜色

B200蓝色

十六进制 # 204 ecf

G100绿色

十六进制 #03cc83

N500深灰色

十六进制 #262d3d

白色

十六进制 # ffffff

颜色的政策

允许

  • Use these colors for all material on the Toptal.com网站.
  • Use these colors for any Toptal flyers, ads, or other company materials.
  • 颜色 should be used as intended (blue headers, green buttons, etc.).

不允许

  • Do not use slight variations of these colors.
  • Do not use completely different colors.
  • Do not swap color purposes (e.g.，没有绿色标头).

排版

Our 'house' font is Proxima Nova—a font designed and optimized for both digital and print uses. Proxima Nova is available in a wide-range of weights, but we limit our usage to only a few of them.

Proxima Nova Thin

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

比邻星新星

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

比邻星规则新星

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

半比邻星新星

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Toptal名字

The Toptal name should always be spelled with only the first "T" capitalized. Note the examples below of correct and incorrect ways to spell Toptal

拼写的例子

Toptal

This is the correct way to spell Toptal.

TopTal

The second "T" must not be capitalized.

toptal

The first "T" must be capitalized.

命名规则

  • Correct spelling is mandatory each time the name is used.
  • Use Proxima Nova for the name on Toptal.com, unless it's embedded in Helvetica Neue text.

总名称策略

允许

  • Use the one correct spelling of the Toptal name in all places.
  • These rules apply to all text. The Toptal标志 is distinct.

不允许

  • Do not use the incorrect spellings of the Toptal name anywhere.
  • Do not use alternate spellings not shown above.

问题? 询问我们的设计团队!

The Toptal Design Team works hard to make sure all Toptal materials look great and perform well. If you have any questions about proper usage of the Toptal brand, requests for more resources, 或者其他任何东西, contact the Design Team and let them know.

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